Winfred van Workum named Market GM at The St. Regis Bal Harbour and W Miami - Insights

Winfred van Workum named Market GM at The St. Regis Bal Harbour and W Miami

Winfred van WorkumThe St. Regis Bal Harbour Resort, a AAA Five Diamond and Forbes Five-Star resort, and urban oasis W Miami, are pleased to announce the appointment of Winfred van Workum as market general manager.

A seasoned hotelier with a career honed at luxury hotels around the world, including those in The St. Regis and The Ritz-Carlton portfolios, van Workum brings over 25 years of hospitality leadership and expertise to his new role. He will oversee all operations and team members for the award-winning St. Regis Bal Harbour resort including the resort’s four distinct dining concepts and Forbes Five-Star Remède Spa, as well as W Miami’s lively culinary outlets and 28,000-square-foot Iconbrickell Spa.

“I am honored and excited to return to Miami to lead The St. Regis Bal Harbour and W Miami,” said Winfred van Workum, market general manager. “Miami has always felt like a second home to me and I look forward to working closely with the dedicated teams at each hotel. 2022 is set to be a pivotal year as we celebrate The St. Regis Bal Harbour’s ten-year anniversary with over-the-top luxury experiences at Miami’s best address and introduce engaging new activations at W Miami.”

Mr. van Workum brings a wealth of leadership experience perfected at luxury hotels in the U.S. and Europe. Most recently, he served as general manager of the historic luxury hotel St. Regis Washington, D.C., coordinating a full restructure of the property and achieving top scores in employee engagement and guest satisfaction. Prior to that, van Workum served as the general manager of The Ritz-Carlton, Central Park, known as a landmark legacy hotel and one of the finest in New York City. Under his leadership, the hotel was awarded Marriott Luxury Hotel of the Year in 2019. Before moving to New York, van Workum spent time at The Ritz-Carlton Bal Harbour, Miami, where he led the opening of the hotel and its conversion to The Ritz-Carlton brand.

Born in the Netherlands into a family of hospitality entrepreneurs, van Workum began his career working in Holland, Germany, and Ireland, before moving to the U.S. in 2000 to lead the food and beverage teams at the prestigious Breakers Hotel in Palm Beach, Florida. His career also included positions at The St. Regis Monarch Beach Resort and The Ritz-Carlton, Dallas.

Fluent in Dutch, English, and German, van Workum graduated Cum Laude from Hotelschool The Hague, earning a Bachelor of Hotel Administration in International Marketing.

About The St. Regis Bal Harbour Resort

Recently awarded the distinction of being a top resort in the nation by the US News & World Report, a Forbes Travel Guide Five-Star Hotel for its eighth consecutive year as well as earning the AAA Five Diamond distinction, The St. Regis Bal Harbour Resort is known as an exclusive enclave in Miami Beach. The resort is located on the edge of the Atlantic, just 15 minutes north of South Beach and features 216 guest rooms with breathtaking ocean views. Located directly across from the Bal Harbour Shops, one of the world’s most renowned shopping venues, guests have access to over 100 designer boutiques. For more information please visit or dial 305-993-3300. 

About W Hotels Worldwide

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for over two decades. Trailblazing its way around the globe, with nearly 60 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit

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