Conrad Maldives Rangali Island announed the appointment of Jad Frem as its new Commercial Director as the iconic twin-island resort prepares to unveil an expansive renovation in Q1 2022. The property is part of Conrad Hotels & Resorts, one of Hilton’s (NYSE:HLT) global luxury hotel brands.
Frem joins Conrad Maldives Rangali Island from Six Senses, where he held the role of Regional Director of Sales & Marketing overseeing the brand’s Indian Ocean properties – Oman, Seychelles and Maldives. Prior to that, he spent six years working with Hyatt International in the United Arab Emirates after graduating from the prestigious Glion Institute of Higher Education with a BBA in Hospitality Management.
The appointment comes as Conrad Maldives Rangali Island prepares for a major relaunch, having undergone an extensive multi-year renovation which will see significant enhancements across the resort, including reimagined spacious water villas, reinvigorated culinary venues and innovative guest experiences.
Frem in his new role as Commercial Director, will oversee growth initiatives and innovative campaigns, expand the resort’s clientele, amplify international sales efforts and lead multi-faceted marketing programs and pr initiatives.
“I am delighted to welcome Jad to the Conrad Maldives family and I have every confidence that his proven track record within luxury hospitality will play an integral role in optimising performance on a regional and global level. He joins us at a pivotal time and I am looking forward to working with him to build on the resort’s acclaimed legacy.” Carla Puverel, General Manager, Conrad Maldives Rangali Island.
Frem said, “I’m very pleased to be joining Conrad Maldives Rangali Island as the team prepares to enter an exciting new phase of the resort’s next chapter in the Maldives. It truly is an iconic destination with a lot to offer discerning travelers looking for a little piece of paradise, and the Grand Relaunch offers a huge opportunity for us to showcase the resort’s refurbished water villas, enhanced dining experiences and elevated facilities to a new audience, and to inspire previous guests to rediscover its many attractions through a new lens.
Conrad Maldives Rangali Island is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 18 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.
About Conrad Maldives Rangali Island:
A celebration of design and human spirit, Conrad Maldives Rangali Island expresses an accord of form, function and innovation in driving hospitality trends that has set the benchmark in its style. Rejecting trends in design to create a space that invites and inspires with a distinctive design that sits in perfect harmony with the natural environment. Conrad Maldives Rangali Island is an inspirational backdrop featuring intuitive service, infinite connections and a distinctive mix of once-in-a-lifetime experiences making it an extraordinary destination for couples and families to discover paradise. Join the conversation, visit Instagram @conrad_maldives, Facebook @conradmaldivesrangaliisland or conradmaldives.com.