Amanda Cottome named Hotel GM & Brand Experience Manager at A by Adina Sydney - Insights
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Amanda Cottome named Hotel GM & Brand Experience Manager at A by Adina Sydney

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Amanda CottomeThere’s no question TFE Hotels newest Hotel General Manager expected a mind-blowing challenge with the arrival of A by Adina.

Think high-end apartment living, wrapped up in a full-service premium hotel, seamlessly embodying ‘best of’ contemporary Australian lifestyle and values that the rest of the world aspires to.

Luxe, laidback and everything in-between.

What she wasn’t expecting, however, was to step into a time warp.

Strange, but true. Amanda’s initial induction into the dual role of A by Adina Sydney Hotel General Manager and Brand Experience Manager teleported her back to the 90s, when, as a teenager, fresh out of school, she completed a traineeship with Tourism New South Wales, before landing her first job in the hotel industry.

A time trip, she says, that ‘100 per cent’ reinforces a career decision to stay true to her passion, making Sydney ‘the greatest city on Earth’.

“I started as a telephonist,” Amanda explains, delighting in the déjà vu of returning to TFE Hotels’ Travelodge Hotel Sydney Wynyard building in the heart of the CBD.

Her temporary office digs in the lead-up to the highly anticipated opening of new neighbour, A by Adina Sydney (launching on the 26th of April), staking prime position on Australia’s oldest and most prestigious corner block (George and Hunter Streets), topped by a shimmering, four-storey ‘golden crown’, and Australia’s first hotel sky lobby.

“It was just before the days of mobile phones, and my role was to operate a digital switchboard and transfer all calls It’s funny, I’m standing here now, and what occurs to me is I’ve come full circle!”

For Amanda, a life-affirming circle, following her calling to ‘make people happy’ at the forefront of Sydney’s buzzing, boutique hotel sector. In the process, gaining a unique 360-degree insight into what makes Australia’s most iconic city tick. Most recently, as Ovolo Hotel Group’s Director of Brand Experience & Operations, Australia-wide

Remarkably, the Sydney-born advocate of ‘experiential lifestyle stays’ – authentically tailored to guests’ needs, not passing fads – stands in a class of her own when it comes to a deep appreciation of timeless Australian values, having played a key, behind-the-scenes role at Sydney 2000 Olympics. Only the most successful Games ever

Putting her hotel expertise to a somewhat unexpected test, Amanda managed the Sydney 2000 Technical Official’s Village, overseeing operational requirements, in tandem with developing a property management system for the main Olympic Village to smoothly (and securely) check athletes in and out.

“It was a truly unique opportunity to become part of Australian history,” she said. “The role was only meant to be for the Olympics, but SOCOG [Sydney Organising Committee for the Olympic Game] extended my time into the Paralympics as well, which was super cool.”

Now, as then, Amanda’s obsession to bring guest experience to life has propelled her into a new chapter of ‘Australian history in the making’ with the tag-team opening of two A by Adina properties in revered gateway cities of Canberra (January 2021) and Sydney (April 2021).

According to Amanda, the likes of which have never been experienced anywhere in Australia or, indeed, the world. As she sees it, the real beauty about the evolution of A by Adina – coming on the cusp of the 40th anniversary of TFE Hotels flagship Medina-turned-Adina brand – is the genuine promise of elevated ‘hotel living’.

“What’s exciting is A by Adina deliberately defies any concept of a hotel category, instead giving guests the ultimate freedom to redefine ‘house rules’ perfectly suited to individual needs, travel purpose and style.

“A premium stay-your-way blend of hotel and apartment living, where no detail, service or amenity is overlooked. Our promise is that guests will ‘arrive expected’ and instantly feel a deep sense of belonging, where everything feels intuitively right.”

A ‘people person’ to her core, Amanda applies the same ethos to her team of A by Adina guest curators.

“Nothing gives me greater joy than seeing guests leave – and return time and again – with the highest degree of positive emotion, because, typically, when that happens, you’ve got a really dynamic and engaged team who are genuinely passionate about what they do,” she said.

“There’s no better feeling than being able to make a positive difference to someone’s life, which is the privilege we all share, working in the hotel industry.

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