Based in Shanghai, Phan will report to Gina Wo, Senior Vice President & Head of Greater China.
Phan will be responsible for leading the operations team in the Greater China region, providing support to all operational properties across the region and ensuring all properties are in line with the Group’s established operational standards. Phan will also work closely with the sales & marketing team by offering commercial support to the property teams, ensuring optimum hotel performance and business returns.
This appointment is part of the group’s effort to enhance its capabilities and support in Greater China, one of the fastest-growing geographical regions and a key market for ONYX’s global development strategy. Over the past nine months, ONYX has secured a number of significant China development wins, including a China-wide strategic partnership with Sincere Holdings Group. Amari, the company’s flagship hotel brand, also launched its first hotel in China in 2017 with the opening of Amari Yangshuo. Earlier this year, ONYX announced the creation of a new Greater China regional base in Shanghai, laying a solid foundation for the strategic development in the horizon.
Phan brings to ONYX over 20 years of experience in the hospitality and serviced apartments industries and a deep understanding of the Chinese market. He spent the past 14 years in China, where he held senior level positions with Swiss-Belhotel International and Frasers Hospitality. Prior to joining ONYX, Phan was Area General Manager, North China for Frasers Hospitality, leading the set-up of the group’s inaugural China offices in Shanghai and Beijing, as well as overseeing the overall operations in China across three core brands.
“I am very excited to be joining a fast-growing group of such scale and firm commitment towards the China market,” said Phan. “China is a fertile ground for opportunities which could drive 30-45% of our growth in the long run. Taking the lead in operations for ONYX in the Greater China region is a challenging yet wonderful opportunity. I am looking forward to contributing my experience and knowledge and to working closely our properties across Greater China to deliver a high standard guest experience, to enhance our operational capabilities, and ultimately, to drive our business success in the region.”
ONYX Hospitality Group has a growing portfolio of 49 operating properties across three core brands in eight countries, and a robust development pipeline of close to 30 new properties in markets such as China, Vietnam, Malaysia and Australia. It has set a target of having 99 hotels by 2024 as part of its journey towards being the best medium-sized hospitality player in the Asia Pacific region.