These days, many hotel business owners are interested in learning how they can optimize their companies in order to attain a bigger bottom line, more customers, and industry leadership. If these are your professional goals, you should know that one effective solution is recognizing and responding to the health and wellness trends that are currently shaping contemporary culture.
Accessing and implementing the right health and wellness strategies will appeal to hotel customers and increase the likelihood that leisure travellers will want to stay with you. With that idea in mind, make sure that your hotel company is familiar with all of the following trends:
1. Juicing
These days, juicing has become a big deal as more and more people recognize the benefits of healthy eating healthy while also realizing that the diet optimization process doesn’t have to be complex. Juicing keeps it simple by allowing people to consume liquid that is rich in a wide range of vitamins, minerals, and nutrients that the body needs to function optimally.
There is a wide range of juices out there, and different fruits and vegetables can be blended together to create a wide range of flavors and undertones, including sweet, salty, sour, and tangy. Many of your hotel customers will likely want to take advantage of the ability to eat well easily by buying a juice or two. With this idea in mind, consider the value of including a juice bar in your hotel’s restaurant.
2. Healthy vending machine options
More and more travellers are realizing that they shouldn’t use vacations and business trips as an excuse to eat poorly. Now that many travellers are interested in eating healthy, it is the hotel industry’s responsibility to provide them with food and drink options that facilitate wellness. One great way to make it happen is by installing a vending machine that features a wide range of healthy snacks.
It helps to promote your business by showing your clients that you are willing to provide them with health and wellness products that will optimize their physical and mental well-being. Many hotel owners have already implemented healthy vending machines, so make sure you do the same and can thereby keep your company as competitive as possible.
3. Veganism
Veganism is on the rise as more and more people become aware of the devastating effects that eating animal products has on the environment, their health, and the living creatures that are killed for their food. As such, it’s important that your hotel restaurant present customers with a wide range of vegan options.
If the demand for vegan food products is high enough, you may even want to hire a vegan chef. Make sure that vegan options are provided for breakfast, lunch, and dinner.
4. Better coffee
Another health and wellness trend that is impacting the lives of travellers all over the world is the desire for better coffee. For many years, debates have raged regarding whether coffee is a health drink or debilitating liquid that hampers mental and physical well-being.
While the jury is still out on this question, many people have decided that they want to gravitate away from coffee brands and types that are considered unhealthy.
These days, many are looking for coffee that is organic, free of chemicals and less acidic. In recognizing this reality, you should make sure that your hotel provides people with excellent, organic coffee options.
5. Yoga
All over the world, people are realizing that yoga is not some odd, passing exercise trend that individuals engage in to be subversive or counter-cultural. Rather, yoga is a legitimate, complex form of physical activity that can provide participants with a wide range of absolutely incredible health benefits.
Some of those health benefits include weight management, lowered blood pressure, better memory, and improved sleep quality. Help your hotel customers attain some of these life-boosting benefits by offering yoga classes at your facility. Also, be sure to engage in market development processes which broadcast the fact that you’re providing your guests with this wellness option.
If you’re serious about making your hotel business as competitive and cutting edge as possible, now is the time to acknowledge the power and prevalence of the health and wellness movement. Because more and more people are taking an interest in leading healthy lifestyles, you should respond by providing customers with a wide range of wellness options at your hotel. You can use the information outlined in this article to get this process going and growing now.
About the author
Are Morch specialises in social media management for hotels. He works closely with hotels to create social media strategies that fit their needs and properties. Through social media, hotel blogging and hotel communities, Are identifies the values that will make your hotel’s performance stand out. He helps hotels build a social media foundation that impacts occupancy and revenue, and makes the social media tasks for your hotel easier.
