Hospitality experts from one of the leading hotel management systems have published – “Making it through the digital jungle” – a comprehensive guide to digital transformation of the guest journey.
Authored by Maria Santoro and Carsten Wernet, the book explores the various phases and the latest market solutions informing hoteliers of the digital developments. The aim is to help hoteliers redefine and elevate the guest experience.
The 131-page guide to digital transformation of the guest journey has been designed as a compass to steer industry professionals through today’s digital jungle. With a set of practical and strategic insights, it supports hoteliers, consultants, students and industry newcomers through the challenges, and helps to avoid the pitfalls of digitalisation.
Available in print and as an ebook, hoteliers will learn how to design and implement the ideal digital guest journey for their property or hotel brand through SIHOT’s Six-step Approach. Through this process, hotels will be able to create a personalised digitalisation strategy to navigate the guest journey with clarity and confidence.
Maria Santoro, co-author and Partner Manager at SIHOT said, “Digital transformation can seem like navigating a dense jungle — full of opportunities but also unforeseen challenges. Finding the right path, avoiding pitfalls, and staying focused on your goals is often overwhelming. Therefore we set ourselves to task to provide the industry with a comprehensive guide through this digital jungle, enabling them to ensure the right investment is made.”
Carsten Wernet, co-author and Chief Executive of SIHOT said, “Our goal is to educate and inspire hoteliers to take the right approach and ensure their digital strategy is fit for purpose. This isn’t just about showcasing technological solutions — it’s about showing how these tools can be leveraged to redefine and elevate the guest experience. As a technology provider, we are deeply embedded in the digital transformation of the hospitality industry. Yet, it was important for us to approach this book from a neutral perspective. We are not here to promote specific tools or vendors; instead, we focus on helping hoteliers align technology with their unique needs and objectives.”
SIHOT, one of the leading hotel management systems, digitalises tech stacks for leisure resorts, hotel chains, MICE hotels, camping and hostels – supporting more than 3,500 top hotels worldwide including Accor, Best Western Hotels & Resorts, Motel One, Wyndham Hotels & Resorts and Meininger Hotels.
The book is available now for download in an ebook format, and will be in print format at ITB 2025 – SIHOT Hall 8.1 / Stand 136.
