Elegant Hotel Collection – the pioneering luxury soft brand providing global sales, marketing and revenue opportunities to independent luxury hotels – marks its first anniversary with the launch of ‘A Global Movement’ campaign.
The campaign seeks to shape and inspire the future of luxury representation through a shared vision that brings together discerning travellers and independent luxury hoteliers to celebrate the rich diversity of people, places and cultures. As the Elegant Hotel Collection expands to 31 independent luxury hotel members worldwide, the development of the community reinforces hotel experiences rooted in authenticity and connection.
Powered by HotelREZ, Elegant Hotel Collection delivers a comprehensive approach to luxury representation combining a personalised service together with global marketing and technological innovation, leveraging best-in-class solutions that drive measurable financial returns.
Member hotels can unlock new and valuable commercial opportunities by accessing a network of 60 sales offices worldwide and harnessing the soft brand’s expertise to implement tailored sales and marketing strategies designed to reach discerning travellers worldwide.
“Meeting the evolving demands of modern luxury travellers while ensuring optimal sales and marketing performance can be a challenge for hoteliers. Building on our first year, this campaign is designed to champion the inspirational and passionate hoteliers who are delivering the unforgettable experiences that discerning travellers are searching for,” said Catt McLeod, Vice President, Elegant Hotel Collection.
“As a soft brand we empower independent luxury hotels to unlock their true global potential without compromising on their individuality,” said McLeod. “We want to open doors for both hoteliers and travellers to a more meaningful world, by shaping and inspiring the future of luxury representation.”
Since its inception in October 2023, Elegant Hotel Collection’s portfolio has grown to include leading luxury independent hotels such as Exclusive Collection (UK), Cresta Palace Celerina (Switzerland), La Sultana Oualidia (Morocco) and Paresa Resort (Thailand). Building upon the company’s initial success, leading UK luxury destination hotels and resorts like Rockliffe Hall (County Durham), Bodmin Jail Hotel (Cornwall), The Coniston Hotel Country Estate & Spa (North Yorkshire), Flemings Mayfair (London), and The Castle Hotel (Somerset) have also recently joined the Elegant Hotel Collection community.
Neesa Premji of Durrants Hotel said of the campaign: “Driven by a professional team with a clear vision for elegance and excellence, we are confident that Elegant Hotel Collection will deliver unique, high-quality experiences for guests and hotels worldwide.”
By working with a curated collection of independent luxury hotels sharing the core values of authenticity, inclusivity, innovation and sustainability, Elegant Hotel Collection seeks to help its member hotels to meet the evolving demands of modern luxury travellers. Hoteliers benefit from a results-driven alternative to traditional luxury hospitality brands and can capitalise on the soft brand’s focus on performance over high fixed fees to compete effectively in the market.
