Springboard Hospitality, the leading hospitality management company of 48 independent hotels in metropolitan and leisure destination markets across 14 states, is proud to celebrate three years since the inception of its Culture Champion Club, an initiative designed to enhance employee satisfaction and community engagement across its properties. Proving success in fostering an inclusive and empowering workplace, the club demonstrates Springboard’s commitment to its staff and the broader community. Led by Cherise Lee Campbell, corporate director of talent development & culture, the club is founded on five pillars: service standards, community, wellness, team member engagement, and workplace safety.
The Culture Champion Club, comprising representatives from every hotel within the Springboard Hospitality portfolio, meets virtually every month to discuss and develop training programs and engagement activities. Featuring diverse employment roles–from leadership to hourly employees in departments like housekeeping and front office–the club offers a rich tapestry of perspectives, enriching conversations, and collaborative problem-solving.
“Our goal with employment at Springboard Hospitality is not just to provide a job, but to also welcome an individual into a community where everyone feels seen, valued, and connected,” said Campbell. “As leader of talent and culture, it is my top priority to ensure that we as a company maintain a focus on inclusivity, growth, fun, belongingness, and giving back, making Springboard not just an employer, but a place where careers and personal goals flourish.”
“Operating across six time zones and 14 states, it’s crucial that our employees not only communicate but truly connect with our initiatives and leadership, feeling fully integrated into the Springboard family,” said Ben Rafter, chief executive officer, Springboard Hospitality. “We strive to ensure every team member feels they are a vital part of what makes Springboard unique.”
Each month, the club tackles a new theme, such as mental health awareness or diversity and inclusion, culminating in practical applications or adjustments to hotel operations like guest service standards and community service programs. Recent initiatives have included beach clean-ups in Hawaii, park maintenance in major U.S. cities, and charity walks that have raised over $15,000 for local communities.
Looking ahead, Springboard Hospitality is excited to launch a mentorship program pairing employees with executive leaders to further career development and personal growth. This effort underscores the company’s commitment to creating a culture in which employees are more than just team members—they are the very foundation of the company’s success.
