Scent. Sound. Taste. Three of the most powerful senses are at the core of the new global brand partnership by JW Marriott, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, and Flamingo Estate, the celebrated, California hillside-based lifestyle company dedicated to radical pleasures from the garden. Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, this dynamic collaboration will traverse several sensorial touchpoints and bridge the many paths to mindfulness.
JW Marriott and Flamingo Estate will invite guests to embark on a multifaceted exploration of the senses with an elegant, garden-infused signature scent, a nature-inspired global sound program, and a flavor-forward, hand-crafted honey blend.
“Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travelers seeking to elevate their path of well-being,” said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott. “JW Marriott and Flamingo Estate have strong commonality between their guiding principles which makes this collaboration a natural, well-balanced, and symbiotic fit. JW Marriott is dedicated to curating an atmosphere that allows our guests to be present in the mind, body, and spirit.”
Serenity Through Scent
Inspired by the JW Garden, a space to connect with nature at JW Marriott properties around the world where herbs and produce grow in harmony as part of the guest culinary experience, Flamingo Estate, together with JW Marriott, has carefully crafted an exclusive, co-branded scent: Expansion. The moment they are welcomed in, guests at select JW Marriott properties globally will be met with an herbaceous and uplifting scent that beckons presence and expansion. The verdant aroma provides a direct conduit to the natural world with notes of lush greenery, damp earth, and rich flowers, adorned with a base of warm, creamy woods. Other complementary ingredients include white lotus flower and rosemary. The scent is energized by the Holy Basil plant, known as the “Queen of Herbs”, which is revered for its adaptogenic qualities and has a unique ability to promote balance depending on the individual’s needs. This elixir has traditionally been used in Ayurvedic medicine as a tonic for the mind, body, and spirit. The Expansion scent will also be encapsulated in a signature candle that is hand poured in Los Angeles. 8oz candle, $65.
Harmonizing Wellness with Sound
JW Marriott and Flamingo Estate have developed four exclusive playlists, each meticulously crafted to correspond with the distinct energy of the different times of the day, respectively titled: Aurora, Sun, Twilight, and Moon. These signature playlists have been designed to foster a profound connection to Mother Nature and encourage mindfulness. The playlists will be incorporated into the global sound strategy which will launch in public spaces at JW Marriott locations across the globe, serving as a soundtrack to welcome guests upon arrival in the lobby and seamlessly integrate into the guest’s stay. JW Marriott and Flamingo Estate’s perspective on sound is to ignite feelings of self and revitalize the spirit – morning, afternoon, evening, and night. The Aurora playlist, designed to be played in the morning, creates a peaceful ambiance grounded in meditative jazz and minimal instrumentals; the Sun playlist, created for daytime listening, raises energy levels with uplifting music featuring mid-tempo beats; the Dusk playlist, intended for the evening transition period, sets a dreamy atmosphere with soft and soulful tunes; and the Moon playlist, suitable for nighttime, cultivates the perfect blend of warmth and spirit with melodic compositions to wind down from the day. Curated playlists will also be accessible on Flamingo Estate’s Spotify channel.
Sweetening the JW Journey
As the third product of the sensorial partnership, JW Marriott and Flamingo Estate have expertly crafted a signature honey. This classic California wildflower co-branded honey features adaptogenic Holy Basil and Bergamot to promote well-being and resilience to stress. It will be available to JW Marriott guests in select properties around the world, where they will delight in the sumptuous taste of one of the world’s most ancient elixirs, and it will be incorporated into cocktails and savory dishes by each property’s chef. The co-branded honey captures a fleeting moment in the season where flowers burst into blooms, fossilized in a sweet nectar full of nuance and promise. 8.5oz honey, $35.
“We both believe in real hospitality, and it’s at the heart of what we do. The rare art of making someone feel loved and cared for,” said Richard Christiansen, Founder, Flamingo Estate. “This is communicated through all these senses, but especially taste, touch, and smell, which is why we are excited to collaborate with JW Marriott.”
Shop the Senses
JW Marriott Essex House New York will feature a bespoke pop-up location, The Suite Shop, that will provide guests with an exclusive opportunity to purchase products and immerse themselves in the JW Marriott and Flamingo Estate sensory collection through June 14. Travelers can bring the collection home as the co-branded Expansion candle, Holy Basil & Bergamot honey, and a curated selection of travel-friendly Flamingo Estate products will be available at retail displays at additional initial pilot locations including JW Marriott Dallas Arts District, JW Marriott Hotel Mexico City Polanco, JW Marriott Hotel Madrid, and JW Marriott Bengaluru Prestige Golfshire Resort & Spa. In tandem, the product and brand partnership will roll out at select JW Marriott properties around the world, allowing the global traveler to join the journey of the senses.
The JW Marriott and Flamingo Estate sensory collection will be available for purchase by visiting CuratedbyJW.com, allowing guests anywhere in the United States and Canada to bring a piece of the JW Marriott brand home with them.
