InterContinental Hotels & Resorts has partnered with Igee Okafor to celebrate the fusion of travel experiences represented within its 222 hotels and resorts in 70 countries worldwide. A style visionary and cultural connoisseur, Igee Okafor is highlighting the diversity within the vast variety of hotels and resorts offered by the world’s first and largest luxury hotel brand.
Last year, the brand announced a transformative end-to-end global evolution designed to position InterContinental front of mind for the modern luxury traveller. InterContinental Hotels & Resorts is part of IHG Hotels & Resorts’ Luxury & Lifestyle portfolio, among the top two in the world.
Tom Rowntree, Vice President of Luxury & Lifestyle Brands at IHG Hotels & Resorts: “It is a privilege to partner with Igee. Our recent Global transformation is designed to position InterContinental Hotels & Resorts front of mind for the modern luxury traveller.
“At its core, the transformation understands guests’ inherent curiosity, passion to explore the world and their need to switch between ‘modes’ throughout the day. From remote retreats to city breaks, InterContinental flexes within micro moments to respond to every travel scenario our guests may navigate. Igee not only personifies the modern traveller but brings the essence of our evolution to life in stunning content captured across a spectrum of our properties around the world.”
InterContinental aims to captivate the imaginations of modern luxury travellers by satisfying their desire for knowledge and culturally rich experiences. InterContinental Hotels & Resorts’ global brand evolution embraces modernity, diversity and the desire for meaningful experiences, ensuring that guests can continue to explore the world while feeling right at home.
Igee Okafor, Editor-In-Chief of BOND OFFICIAL said: “I am thrilled to partner with InterContinental Hotels & Resorts. Unique cultural perspectives influence my style vocabulary and like InterContinental, I believe travel can expand the mind. In my home city of New York, culture is based on embracing diversity in every way, something I’ve experienced firsthand through the remarkable range of properties I’ve visited with InterContinental. The repurposing of golden age train carriages in Khao Yai and swimming with Manta rays and marine life in the Maldives standout for me, yet there is still so much more to be discovered.”
From modern epicentres and historic buildings to immersive resorts and stays that tell a story, each InterContinental property is individual. Igee is fronting in a cinematic content series illustrating InterContinental’s rich cultural knowledge and insider expertise. The series captures Igee’s experiences in four distinctly different properties across four continents.
In each film, Igee partners with the InterContinental Concierge to share ‘in-the-know’ recommendations in each destination. Experiences featured include a masterclass in continental cuisine, touring monuments by moped and discovering fine Italian tailoring whilst at InterContinental Rome Ambasciatori Palace. Igee finds tranquillity with a Thai massage in a reimagined train carriage spa and takes part in a traditional Thai monk ceremony during a stay at InterContinental Khao Yai Resort. Whilst at InterContinental Maldives Maamunagau Resort, Igee dives into an ocean wonderland to swim with Manta rays and learns the art of champagne Sabrage. Drawing the series to a close, Igee checks into the tallest building west of Mississippi InterContinental Los Angeles Downtown, where he showcases landmarks of the City of Angels found on his doorstep.
Igee Okafor, age 29, is Founder and Editor-in-Chief of BOND OFFICIAL – an editorial platform for smart and ultramodern minds, and shares InterContinental’s appreciation of travel and the cultured state of mind it brings. A resident New Yorker, born and raised in Lagos, Nigeria, Igee’s significant viewpoint has sealed his position as an industry authority in pursuit of cultural endeavors. Igee moved to the United States to further his learning experience, residing in New York City in 2013 to attend St. John’s University. Here he studied Business and Marketing and began contributing to several luxury publications. As street-fashion photography and youth culture gained momentum around him, Igee began forming his aesthetic eye which continues to influence how he works with creatives today.
InterContinental Hotels & Resorts is one of six brands within IHG’s ever-growing Luxury & Lifestyle portfolio. Strategic acquisitions and new brand launches has seen IHG double its luxury & lifestyle portfolio over the past five years to become a significant player in the segment. Today, IHG’s Luxury & Lifestyle portfolio is among the top two in the world by number of rooms and hotels with 534 properties and 114,570 rooms globally.
