Global Asset Solutions is delighted to announce they have been appointed by Nikki Beach Global (“Nikki
Beach”) to work with the international luxury lifestyle and hospitality brand supporting its next phase of growth.
The specialist hospitality asset managers and advisors will be working with Nikki Beach to ensure that it continues to exceed the expectations of its loyal customers and business partners as it expands.
Alex Sogno, CEO, Global Asset Solutions, said: “We are thrilled to be working with Nikki Beach, an innovative brand which has earned a reputation for delivering exceptional experiences around the world.
“We believe that we can draw on our own heritage in the luxury sector to help the group develop a strategy for growth and deliver best-of-breed operations in an owner-friendly way. It is a unique brand, with a remarkable heritage and a legacy that deserves to be nurtured and cherished, to be enjoyed by its loyal customer base.”
Lucia Penrod, Co-Founder, Owner & CEO at Nikki Beach Global said: “Global Asset Solutions brings a broad team of hotel experts, and immediately, we knew that we were working with trusted partners. Nikki Beach is renowned for the strong ties we build between our customers and our talented teams around the world, and the same applies with our resort and beach club partners. Appointing this leading international asset management firm also sends a strong message to the investment community as we continue to expand our hotels and resorts division. We truly work hand-in-hand with all our partners; it is part of our Nikki Beach Family Values in striving to offer unique experiences whilst staying true to our Nikki Beach brand ethos.”
Nikki Beach is due to extend its portfolio in Asia, the Middle East and the Caribbean over the coming two years, with new resorts, residences and beach clubs. These include a site in Muscat, Oman, due to open in 2024, and properties in Antigua, Caribbean; Baku, Azerbaijan; and Ras Al Khaimah, UAE.. They also continue to seek additional opportunities for unique beach resorts in exceptional locations.
The award-winning luxury beach concept has been hailed for its impressive architecture, world-class dining, indulgent Nikki Spa services and signature entertainment.
Global Asset Solutions also recently announced plans for growth, bolstering its team with two appointments.
The news came as the group signed an agreement to asset manage 10 additional luxury hotels in the GCC, including a Ritz Carlton, W Hotel, JW Marriott and InterContinental hotels.
Sogno said: “Hotels are a key target for investors, and asset management is coming to the fore as a critical component in successful investment. Demand in the luxury segment is thriving, but it is only with specialist knowledge that an asset’s potential can be fully realized, and GAS is poised to assist Nikki Beach in fulfilling its ambition for the brand.”
