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Crowne Plaza launches MEETINGS WITHOUT BOUNDARIES for flexible and diverse gatherings

Crowne Plaza Hotels & Resorts, a part of IHG Hotels & Resorts(IHG), is launching a groundbreaking MEETINGS WITHOUTCrowne Plaza BOUNDARIES, a concept for the Greater China market, capitalizing on the rising demand for domestic cultural tourism and “BLEISURE” travel. Leveraging the group’s advantages and expertise in experiences and destinations, MEETINGS WITHOUT BOUNDARIES satisfies the needs of the modern business traveler that seeks a quality lifestyle and cutting-edge innovation. The flexible gathering experience incorporates elements such as warm ambiances and health & safety considerations into a space designed to facilitate socializing, giving a fresh perspective to the traditional conference. Crowne Plaza Hotels & Resorts is further extending its presence into the primary economic centers of the market, including Beijing, Shanghai, Guangzhou, and Shenzhen, as well as emerging destinations and high-tech zones in cities such as Hangzhou, Xiamen, Chengdu, and Qingdao.

Florence Hu, Chief Marketing Officer, IHG Greater China, said, As a premium brand for the modern business traveler within IHG, Crowne Plaza Hotels & Resorts has established a strong presence in the Chinese market for many years. This concept of ‘MEETINGS WITHOUT BOUNDARIES ‘reflects our extensive local insights and commitment to delivering innovative experiences that satisfy the needs of the modern business traveler. In response to current and future trends, this new gathering concept redefines the synergy between business and leisure. Each journey goes beyond a mere experience. We offer guests with a dynamic space by comprehensive personalized services, effortlessly merging business with leisure to forge a distinctive voyage.”

Spaces Without Boundaries: Enabling Flexible Business Travel Experiences
Crowne Plaza Hotels & Resorts is committed to “Making Business Travel Work” enabling an elevated meeting experience that breaks free from the traditional MICE halls. Its “New Modern” design style prioritizes flexibility, social connectivity, wellbeing, and dynamic mobility in every aspect. Tailored for hybrid work, the design caters to professional productivity, personal restoration, and inspiration with a sense of comfort and warmth. And also sets a new benchmark for meetings and events.

The MEETINGS WITHOUT BOUNDARIES targets China’s most vibrant business hubs, like the Crowne Plaza Xiamen Jimei Seaview, which offers meticulously designed office environments along the Xiamen seaside. The Crowne Plaza Hangzhou Riverside, strategically located near the Hangzhou International Expo Center and Qiantang River, has over 2,500 square meters of versatile meeting space. Meanwhile, the Crowne Plaza Tianjin Meijiangnan enjoys a unique advantage in resources and location, as it sits near Tianjin Meijiang Convention and Exhibition Centre, Tianjin Municipal People’s Government, and the Xiqing Economic Development Zone. This year, the hotel hosted the World Economic Forum’s 14th Annual Meeting of the New Champions 2023. Its event team ensured a seamless conference experience for the over 1,500 attendees, catering to the personal needs of delegates from nearly 100 countries.

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Experiences Without Boundaries: Unlocking Versatile Gatherings
Whether savoring diverse cuisines, exploring local culture, or enjoying activities – Crowne Plaza Hotels & Resorts offers travelers limitless possibilities during their stay, enhancing their connection to the destination. At Crowne Plaza Shennongjia, nestled deep in mountainous forests, a hike in the wilderness allows for a new way to engage in both teams building and the natural environment. Alternatively, at the picturesque Crowne Plaza Chongli Resort in Zhangjiakou, the snowy vistas add a touch of romance, whether guests choose to ski with loved ones or savor the peaceful landscape, guaranteeing unforgettable memories will be made.

Destinations Without Boundaries: The Ideal Choice for Business Travelers
At present, Crowne Plaza Hotels & Resorts has over 180 hotels and resorts operating and in development across the Greater China, spanning economic centers like the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Greater Bay Area, as well as emerging destinations in second- and third-tier cities celebrated for their cultural richness and scenic beauty. Further expanding its footprint, Crowne Plaza Hotels & Resorts delves into urban high-tech zones, capitalizing on the synergy local allure with regions known for innovation and commerce, setting the stage in locales such as Jiaxing and Qingdao.

Conveniently near World Internet Conference Center Commute, Crowne Plaza Wuzhen boasts a prime location with easy access to public transport and a high-speed railway station, as well as 800 square meters of flexible meeting space. In the coastal hub of Qingdao, the Crowne Plaza Qingdao Jinshui features 2,000 square meters of flexible event space and 11 meeting rooms, including a 1,000-square meter ballroom that can accommodate over 650 people. Whether attending conferences, exhibitions, or seeking investment opportunity, these hotels and their expert meetings teams can create the ultimate meeting and reception experiences.

Crowne Plaza Hotels & Resorts currently operates 115 hotels and has 72 in the pipeline in the Greater China. Newly opened properties include Crowne Plaza GanzhouCrowne Plaza Jiangmen Binjiang in the Greater Bay Area, and Crowne Plaza Jinan Runhua, strategically located next to the Shandong International Convention and Exhibition Center and commercial business district. Crowne Plaza Hotels & Resorts will continue to expand its presence across popular cities and destinations, offering guests an integrated experience that emerging the boundaries between business and leisure.

Tags: Crowne Plaza, flexible and diverse gatherings, IHG Hotels & Resorts

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