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Melbourne’s hotel performance fell in August

Melbourne’s hotel performance fell from the previous month, but room rates remained well above the pre-pandemic comparable, according to preliminary August 2022 data from STR.

  • Occupancy: 59.0%
  • Average daily rate (ADR): AUD207.05
  • Revenue per available room (RevPAR): AUD122.10

While ADR was higher than in August 2019, the occupancy and RevPAR levels remained below the pre-pandemic comparables at -27.3% and -16.1%, respectively. When looking at daily data, the highest occupancy level was recorded on Saturday, 20 August (80.6%). The market’s daily occupancy levels remained above 50% for the month, with just five days of occupancy in the 40% range.

Tags: hotel marketing performance, melbourne hotel

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