New brand Wanda Moments to open 700 hotels in China by 2023 - Insights
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New brand Wanda Moments to open 700 hotels in China by 2023

Xi’an Wanda Hilton Hotel, China

On 30 November 2018, Wanda Hotels & Resorts held a launch ceremony and gala dinner to unveil Wanda Moments, a premium mid-scale hotel brand, and announced the newly upgraded guest loyalty program – Wanda Club at the conference centre on the Star Island of Qingdao Movie Metropolis.

Dr Ning Qifeng, Executive President of Wanda Cultural Tourism Creativity Co., Ltd. and President of Wanda Hotels & Resorts, introduced the group’s latest development strategy during its transformation to asset-light development and Wanda Moments, the new premium mid-end hotel brand. Dr Qifeng announced that Wanda Moments plans to develop 700 hotels around China in the next five years, and shared the comprehensive upgrade of Wanda Club program with the guests. He signed contracts with the first six Wanda Moments hotels’ owners, which marks an official beginning of the development of the new brand, Wanda Moments.

Mr Chen Mengchao, Vice President of Wanda Hotels & Resorts, introduced Wanda’s resource strength in developing hotel industry. He also described the brand positioning, product characteristics, development plan and cooperation models of Wanda Moments.

As the fifth hotel brand of Wanda Hotels & Resorts after Wanda Reign, Wanda Vista, Wanda Realm and Wanda Jin, Wanda Moments is a premium mid-scale hotel brand that is committed to providing high-quality selected service to business travellers with unique taste, enjoy life attitude and pursuing different experiences.

The new brand continues the diversity and inclusivity of Wanda hotel brands: artistic design, attentive services, as well as interactive staying experience. With the brand concept of “Better for tomorrow” and the 4S core values (Sweet+Social+Style+Smart), Wanda Moments aims to create a new lifestyle that integrates art, culture, intelligence and fashion.

Mr Liu Yingwu, Vice President of Wanda Hotels & Resorts and President of Wanda Hotel Design Institute, introduced Wanda’s integrated services from hotel design to construction and to project management.

“The asset-light transformation we are pursuing is not just providing hotel management and design services, but a integrated project management services. It is an innovative service model and a mature and completed management system that based on the investment, construction and operation experience of more than 100 hotels. This enables us to assist and serve our owners with extensive ownership experience and systems.”

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