Global News

Tavinos: a new Japanese brand targeting Millennials

Fujita Kanko Inc., a leading Japanese hospitality company headquartered in Tokyo, has announced the launch of Tavinos, a new hotel brand aimed at adventure-seeking Millennials and like-minded travellers from around the world.

Tavinos
Tavinos hotel lobby – rendering

According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan has increased in recent years, hitting a record high in 2017. Fujita Kanko is adding this brand to their portfolio of 70+ well-established properties to target international visitors and Millennials, a fast-growing, yet relatively untapped segment for the company.

With a state-of-the-art blending of design, space, and technology, the company is positioning Tavinos as a sleek hub for international visitors to meet fellow travellers, gather local information, and have fun during their travels.

By implementing technologies such as an AI concierge and automated check-in/check-out as well as minimal staffing, Tavinos can offer average room rates of 10,000 yen/night for a twin/double room at premier urban locations.

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Tavinos’ design concept is based on Japanese pop culture, with eye-popping Manga (animation), covering the hotel. The stylish guest rooms, 12 square meters/129 square feet on average, are minimally furnished with smart storage to maximise space. Continental breakfast will be available in the spacious lobby lounge, also serving as a communal area for guests to meet and mingle. An AI concierge will provide local information and matching for guests interested in similar activities.

Fujita Kanko will open the first 188-room Tavinos in Hamamatsu-cho, Tokyo, in August 2019, followed by the second 278-room Tavinos in Asakusa, Tokyo, in May 2020.

Tags: Fujita Kanko, Tavinos

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