The brand, known for its service culture and deep community roots, kicks off “Heart for the City,” a global experiential tour that will travel to seven cities, bringing to life unique characteristics that define the culture of each destination. As a part of its transformation efforts, the brand is embracing its local roots and celebrating hotels that are steeped in history and play significant roles in their local neighbourhoods.
The tour kicks off today with a 1,500 person grand opening event at the Sheraton Saint-Hyacinthe Hotel (Québec, Canada), with subsequent events below:
- October 4, 2018: Sheraton Seattle Hotel (Seattle, Washington)
- November 7, 2018: Sheraton Cairo Hotel & Casino (Cairo, Egypt)
- November 15, 2018: Sheraton Grand City Hyde Park (Sydney, Australia)
- December 2018: Sheraton Santos Hotel (Santos, Brazil)
- Q1 2019: Sheraton Grand Bengaluru Whitefield Hotel & Convention Center (Bengaluru, India)
- Q2 2019: Sheraton Beijing Lize (Beijing, China)
Heart for the City kicks off at the newly constructed Sheraton Saint-Hyacinthe Hotel, which is attached to the city’s Convention Center, making it central to the city as the host of events big and small. Saint-Hyacinthe’s economy is largely fueled by their dynamic agricultural landscape, with an estimated 1,200 farms in the surrounding area, many of which will be utilising the hotel for meetings and functions. The launch event will highlight special performances that capture the spirit and history of Québec. Reflective of its agricultural community, the Instagram worthy experience will have guests diving into a tub filled with blueberries and jumping in a field of Stella de Oro, the official flowers of Saint-Hyacinthe. The green open-air floor will also hold a surprise for those venturing up to the rooftop gardens. The experience will be open from 8-10 PM on Friday, August 31 and Saturday, September 1.
Heart for the City features immersive vignettes that are designed specifically for each hotel, highlighting fun, share-worthy iconic themes, places and ideas central to the city’s identity that will also be complemented by community programming. The activities will allow guests to appreciate the destinations in a creative and shareable way while also entertaining locals as they rediscover the heartbeat of their town.
