Ascend Hotel Collection robust growth focuses on major markets

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The Union Hotel, an Ascend Hotel Collection Member.

The world’s first and largest soft brand is coming off one of its most successful years in 2017 by opening 56 hotels globally, and there are now more than 250 properties open or in the pipeline. Ascend has strengthened its presence in high barrier-to-entry and popular markets with the recent additions of best-in-class, independent upscale properties inÊSan FranciscoHawaiiÊandÊMiami. The brand will also be adding several properties inÊBrooklynÊto its portfolio.Ê

“The Ascend brand is reinforcing its position of leadership in the soft brand segment as we welcome many more exciting properties in great destinations around the country,” saidÊMark Shalala, vice president, development, upscale brands, Choice Hotels. “Hoteliers continue to seek us out because of the high quality of our portfolio and the abundant resources that we provide. We look forward to even greater growth in top markets, as well as exceptional and sought-after leisure destinations.”

“The success of the Ascend Hotel Collection brand is its win-win value proposition for hoteliers and guests,” saidÊJanis Cannon, senior vice president of upscale brands for Choice Hotels. “The Ascend platform offers hotels a powerful global presence online and on mobile, as well as the benefits of Choice Privileges, an award-winning loyalty program. This proven model has enabled the Ascend Hotel Collection brand to attract top properties in both popular and off the beaten path destinations for experience-hungry travellers seeking unique upscale accommodations, and a sense of community and culture.”

This is especially true in fashionableÊBrooklynÊwhere the Ascend Hotel Collection footprint is thriving. Open and soon-to-be-opened Brooklyn Ascend Hotel Collection properties are located in different neighbourhoods of the borough, each reflective of the area’s rich culture and history:

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  • Gowanus Inn & YardÊÐ Located near Prospect Park, the Gowanus Inn & Yard hotel offers an industrial-chic stay with curated art.
  • The LOOK Red HookÊÐ The LOOK Red Hook hotel features design inspiration from the maritime industry with local photography and mermaid print wall vinyl.
  • Union HotelÊÐ Situated in a 19th century brick and mortar building near the Brooklyn Bridge and Barclays Center, the property pays tribute to the factories and warehouses that builtÊNew York City.
  • Insignia HotelÊÐ The Insignia Hotel is a newly built boutique property located in the heart of Chinatown and features statement colours that bring to life the culture of its neighbourhood.
  • Baltic HuisÊÐ Located in a revived industrial building in the Boerum Hill district, the Baltic Huis hotel is a blend of the area’s rich Dutch heritage and includes hidden spaces like an underground coffee shop.
  • Another property inÊBrooklynÊwill open soon on Flatbush Avenue and will feature modern amenities within its original structure playing a part in the revitalization of its thriving neighbourhood.
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