Millennials’ demands are changing the face of in-room services, so how do you stay at the forefront of this change?
If you stop to take a look at the behaviour of a group of 15-25 years old, it’s likely that all of them will spend more time on their phones interacting with each other via social media than their parents ever would have.
With this in mind, in order to appeal to the next generation, the travel and tourism industry needs to adapt to suit these preferences. Evolving the way businesses interact with their new audience will improve engagement and popularity amongst the next generation of travellers.
Research shows that 69.5% of young Australians prefer to communicate via written message than phone calls*. So what does that mean for the traditional phone call to reception to book a room or order room service, or to make use of other hotel services like taxi bookings or wake-up calls?
Having said that, how about face-to-face communication with hotel staff? Ultimately, now that we can order food and taxis via apps from the comfort of our own homes, millennial who are more comfortable with this method are likely to want the option to do it from a hotel room too.
So what can the accommodation industry do to satisfy those demands?
The introduction of artificial intelligence into hospitality is on the rise. It’s changing the way customer enquiries are handled, from 24/7 availability, multi-lingual capabilities and in-room services. Being able to offer interactive devices and AI in particular will boost your business’ offering to customers and appeal to the next generation of business and leisure travellers because you’re meeting their demands.
The likes of Angie Hospitality, Smart Tablet and UniDap Solutions all offer innovative ways to meet the demands. Angie Hospitality and Smart Tablet are guest room assistants, purpose built for the accommodation industry, while UniDap is an app development firm that can take your business to the next level through the design of an innovative app designed uniquely for your brand.
It’s not only the technology sector that is adapting to the millennial generation. Research by The Madison Collection shows that millennial like stylish, no fuss bathroom linens like towels and robes. The brand’s Bordado range reflects this research, offering simple linens that do the job without any extras.
These examples show how customer demands are changing as new generations start filling up rooms. It’s important to be agile, listen to these demands and allow your brand to develop as the demands continue to change.
All four brands mentioned, along with many more in these sectors will be showcasing products and services at NoVacancy Accommodation Business Expo. Covering all aspects of running an accommodation business, the event promises to offer everything you need to take inspiration and make improvements to your accommodation business.
To register for your complimentary ticket, please visit: https://register.novacancy.com.au/Reg/NoVacancy/
What: ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ NoVacancy Accommodation Business Expo
When: ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ 17-18 July, 2018
Where: ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ ICC Sydney Exhibition Centre, Darling Harbour
