The fifth World Tourism Forum Lucerne will be held from May 4-5Êunder the title “stay relevant in uncertain times!” The Forum at the KKL Culture and Convention Center attracts top decision makers as forum speakers, such as Professor Simon Anholt, Independent Policy Advisor on National Identity and Reputation, who has already advised more than 50 countries on their “competitive identity,”Êand the best-selling author Dr Jason Fox on how to achieve more meaningful progress.
Scheduled presentations will include: Adventures in Uncertainty -ÊA Guide for Pioneering Leaders, Facing Tomorrow’s Challenges, The WTFL Think Tank Reflects on The Future of Travel and Tourism, CreatingÊa Common Understanding of Sustainable Development, and The Secret of Learning from Other Industries, to name but a few. In addition, attendees will hear keynotes by Professor Anholt and Dr Fox, as well as Rasoul Jalali, General Manager, Uber; Jurg Schmid, CEO, Switzerland Tourism; and John Perrottet, Senior Tourism Specialist, World Bank.
Founded in 2008, the World Tourism Forum Lucerne is the leading interactive platform in the industry, where CEOs, ministers, academia, finance, startups, the next generation and young talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future.
Register here to attend the Forum.
