Insights, News

The medium is NOT the message

By Larry Mogelonsky: Knowing that the medium is no longer the message means that in order for your consumer communications to be successful, there must be a renewed emphasis on the message itself.

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How to set trends in a non-trendy locale

By Carla Minsky: Just because you're not in a trend-setting city, doesn't mean you can't create a successful, trendy, urban-chic independent hotel, even in a small town. Here are 10 pointers to make up ground on the trend-setting front.

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What is your hotel’s carbon footprint?

By Fran Hughes: Can you honestly say that you know what impact your hotel has on the environment? If a customer asked this question, what would be your reply? Find out about the Hotel Carbon Measurement Initiative.

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