Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings.
To refund or not to refund?
A new study casts light on what practitioners can expect to see when they make strategic changes to refund policies. As well as keeping their heads above water, hoteliers must strive to retain customer trust and loyalty in times of crisis.
Leadership soft skills: Cultivating a human-centric company culture
It is time to focus on ways of developing leadership soft skills to inspire greater engagement, loyalty, productivity and enhance overall business performance.
Cloud-hosted hotel PMS data: who holds the keys and why it matters
Here is a look at three of the most significant questions operators have about their data in the cloud and how they can take steps to curtail uncertainty.
Your bartender is your real hotel concierge
The hotel bar is experiencing a revival while guests who are over-satiated by screens are reverting to the ‘old school’ method of asking a real person what they should do or where they should go. There are plenty of ways to make this work for your topline growth.
Maximizing hotel profitability: discovering your most valuable guests
From understanding the importance of guest segmentation to learning about guest lifetime value, let’s delve into various aspects that will help you identify and nurture your most profitable guests.
Nostalgia-motivated tourism
Which elements of virtual trips are the most essential and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia?
7 steps to creating a guest journey for the first time
From understanding your target audience to leveraging guest data, here’s how to put together a guest journey that helps you to achieve your desired results.
Ensuring success with diversity in hospitality organizations
Leveraging diversity within an organization is a conscious, continuous, and collective process that requires pro-activeness for both employees and organizations.
3 crucial aspects to award winning guest experience
Creating a guest experience that is unforgettable means that you will have a constant stream of brand ambassadors, with your guests becoming your biggest advocates and sharing their amazing experiences with those around them.
