While no one likes to think about their mortality, it is important to consider this financial security alternative.
New attitudes to hotel circular economy practices
CE practices are a way to differentiate, even to make more profits. However, in the near future, they will simply be the norm.
Report reveals deeper understanding of the sustainable trip, identifies opportunities for travel industry
Across the globe, sustainable travel as a concept and practice has moved from the back of travellers’ minds to claim a dominant position in the decision-making process, with close to eight in 10 travellers (78.7%) acknowledging its importance.
4 winning strategies to combat price disparities and boost reservations on your hotel website
If potential guests can find lower rates on OTAs and other third party channels, chances are they will leave your website to book there instead. Here are four effective actions you can take on your hotel website to combat this problem and boost your direct reservations.
How to measure your hotel’s profitability in 2022
2022 hotel profitability ratios: How to choose the correct one for your property.
10 indicators of what recruiters look for in a LinkedIn profile
Recruiters today are increasingly resorting to “cybervetting” – using social media to extract more information about job candidates. Here are 10 indicators of what recruiters look for in a LinkedIn profile that can help better understand the the personality of a potential new hire.
How to improve your hotel’s brand awareness
A successful hotel is one where countless people book their stay there, but this will hardly happen if not many people know that your business exists in the first place. Moreover, you need to learn how to prioritise customer service and thereby build trust in the process.
Profitable post-pandemic minibars
When you do the full computation that incorporates variable costs such as labor, software, hardware, maintenance and average guest utilization versus the long-term increases to your brand equity, you may find that rethinking your minibar can be far greater of a revenue generator by being free than as a marked-up charge for each item consumed.
Post-Covid guest booking behavior: How to leverage data to adapt to new trends
Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones. If you manage to monitor, predict and act on these changes, you can be ready to leverage these challenges and make the most of them at your hotel.
When nothing is normal: managing hotel revenue during COVID-19
Given that revenue management strategies rely heavily on demand, how can hotels optimise their future pricing when little or no demand exists?
