Everyone is talking about guest loyalty and how it is key for any accommodation business. But how important it really is? And, is it something only certain areas of a hotel should care about?
A comprehensive guide to hotel mobile marketing: Part 2
Mobile marketing is not just a trend but a necessity. To succeed, optimize your web presence, engage guests on social platforms, and safeguard data.
A comprehensive guide to hotel mobile marketing: Part 1
Find the strategies, tools, and best practices that empower hotels to engage and convert guests effectively through mobile channels, from mobile apps to SMS marketing, ultimately driving bookings and enhancing guest experiences.
The paradigm shift in new economic value from AI-powered hotel websites
If the static brochure websites of yesteryear are like steam power, then machine learning deployments truly are the electricity upgrade your hotel needs for the decade ahead.
Social media marketing tips for smart hoteliers
There is no definitive guide to social media marketing because social media is constantly evolving, but these tips can help you always stay ahead of the curve.
SEO for hoteliers – 2024 and beyond
We’re in the midst of another evolution with AI and it can be challenging to create an effective hotel SEO strategy in this state of flux. To create an effective strategy, you must adapt to these predictions and embrace emerging technologies and trends.
Inventory management and sustainability: A win-win strategy for the hotel industry
Here are ways hotels can minimize secondary inventory waste in their rooms in order to reduce costs, increase profits and promote sustainability.
Is your training tactical or strategic?
While tactical and strategic training have their merits, the true power lies in combining them.
Navigating new horizons: strategies for hotel sales teams to thrive in evolving markets
By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.
Fang-tastic marketing tactics for Halloween hotel festivities
Get inspired to set your property apart from the rest with these spooky direct channel strategies.
