Every hotel has the ability to market the attributes that make it stand out from their competitors by using images to visually show their audience the difference, and 88% of users purchase things that they have pinned on Pinterest.
Age of craft: a return to the past as we step forward into the future
As the world becomes even faster and more open, there is a rise in old-fashioned crafts, from antiques to art to books to artisan food. Hospitality needs to understand where it sits amid this change.
Predicting next year’s food trends from The Ex
Hoteliers need to know where food trends are headed to plan menus accordingly and harness the hype surrounding on-the-up cuisines for an extra marketing boost.
Online Marketing Strategies in Travel 2015: 15 stats to consider
Here are some key stats that hotels should take into consideration when planning and evaluating their online marketing programs.
Cookie cutter is out – authenticity is key to today’s successful hotels
The keyword for today’s discerning hospitality is ‘indigenous’ – people want to understand and fully experience the places they visit, and authenticity is crucial.
How hoteliers can influence the booking decision
Here are three powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
What really works in the hotel business?
According to the 4+2 formula for success in the hotel business, you need good strategy, execution, culture and structure, plus two items in the talent, innovation, leadership, mergers and partnerships categories to perform well.
The days of “Lunch is for Wimps” are over
In today’s market, lunch is not just important – it is essential. There is a need for an environment where employees and executives can go to reflect, relax and just talk to colleagues for an hour.
6 lessons that hotels must learn from e-commerce
While the average basket abandonment rate in e-commerce is around 65%, in travel it’s over 80% – here’s how to reduce your rate of booking abandonments.
Make your hotel Instagram-friendly with these redesign tips
Your next hotel redesign really should keep social media in mind. Here are some design tips to maker sure even more photos of your hotel go viral.
