Adding a meta-search strategy to your hotel digital marketing mix can help you take advantage of these new tools to funnel traffic away from OTAs and cut out the middleman.
Imperfect people and hospitality leadership
One of the great factors about hospitality is that many who lead are those who are self-made and they invariably listen well, understand and like people.
Monetizing Wi-Fi through tiered bandwidth
With the proliferation of internet-enabled devices rapidly increasing each year, tiered bandwidth makes the most sense for both monetizing the network as well as keeping guests happy.
Trends and challenges facing hoteliers in New York City (and everywhere else)
Hoteliers have to be flexible enough to respond quickly to trends driven by changing guests expectations.
Technology and trends in hotel energy management
With technology, hotels can now be completely in charge of their own energy – and financial – output without compromising any part of a guest’s experience.
Just what is a lifestyle hotel?
It seems as though the promise of a lifestyle property has been hijacked by savvy marketers hoping to fully reposition a hotel without changing all that much to the appearance or the operations.
No name tags – a forward or backward step?
Not using name tags lowers the quality of service and contributes to unwelcome risks.
The importance of empathy in customer service
The best way of influencing a customer or a colleague, is through not influencing them at all.
How your hotel blog can positively affect direct bookings
Blogging is more than just coming up with an article about a current event – there are steps that can be taken to ensure that your blog is effective.
In search of hotel excellence: Four Seasons Hotel, Sydney
Four Seasons Sydney GM Rudolf van Dijk believes that the key to success at a luxury level always boils down to a team that is motivated, engaged and passionate, regardless of the hotel’s size.
