At the luxury and ultraluxury levels, what we see throughout the world is not just lavish amenities and impeccable service, but a dedication by the brands
4 ways to use Guest Communication to increase your Return on Experience (ROX)
What is Return on Experience? Return on Experience, or ROX, is a way to measure how much value your business gains from creating positive experiences.
The debut of appellation as an immersive culinary hotel brand
For hotel brands near the top of the chain-scale, the requirement for creating meaningful experiences that embrace ‘sense of place’ becomes essential.
Spring Cleaning for Hoteliers – Revamping Digital Room Service Menus and Beyond
As the seasons change and spring approaches in the northern hemisphere, hoteliers are reminded of the importance of refreshing their offerings
The Hotel Design Secrets That Attract the Ultra-Wealthy
Ultra-luxury hotels set themselves apart from even the most refined five-star properties by crafting an experience that embodies exclusivity, bespoke craftsmanship, seamless technology, and holistic wellness.
Modern, Cost-Effect AI Solutions for a Complex, Competitive Market
As we move into 2025, the hospitality industry faces a unique set of challenges threatening its ability to meet evolving guest expectations while keeping operations running smoothly.
Hotels are where people resolve the discrepancy between longevity and wellness
By offering a dynamic, supportive environment for people to persevere through the brief discomfort, hotels can therefore expose guests to new longevity-based experiences, helping expand the boundaries of their individual comfort zones and potentially inducing a transformative lifestyle change for the better.
The top traits of exceptional hospitality professionals
Whether you’re a hotel manager, concierge, or front desk staff, cultivating the right traits can set you apart in this competitive field. Here are the top traits that define exceptional hospitality professionals and why they matter.
Virtual voyaging: tourism and the metaverse
New research offers a vision of how the metaverse could reshape the tourism experience, highlighting both exciting opportunities for the sector and significant challenges ahead.
Case study in soft brand success with Faro Blanco Resort Autograph Collection
Whether through thoughtful design, immersive group experiences, or integrated real estate planning, the right approach to soft branding can unlock new revenue opportunities while delivering exceptional guest experiences.









