Insights

Corporate travel trends for 2015

Travel managers are expecting prices rises in most major areas of corporate travel in 2015, but companies are unlikely to increase their travel budgets.

Insights

OTAs: Friend or foe?

With their growing distribution market share, online travel agencies are key players in the travel & hospitality marketing landscape. Here’s a look at the grievances about OTAs as well as a consideration of their benefits.

Insights

Use technology to achieve competitive differentiation

Hotels that make good use of the key technology trends can expect to see technology become a point of competitive differentiation, and those that don’t will find themselves increasingly alienated from their customers and lacking the efficiency that a well-oiled modern business should be aiming for.

Touchpoint
Insights

Impress your guests with these 5 hotel lobby design tips

Within moments of entering your lobby, what your guests see and experience will not only give them a glimpse of the hotel’s atmosphere, but will also create certain expectations. Therefore, do not miss this chance to make the best first impression.

Nextrend lobby design
Insights

Tips for GMs & hotel leaders to increase call conversions

A search for “increasing reservation conversions” returns hundreds, possibly thousands, of articles and blogs posts about growing hotel website conversions. The topic of hotel call conversions, on the other hand, is often treated as a dinosaur to the modern travel era. Contemporary marketers seem to have forgotten that the phones never quit ringing.

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