Foreign guests can either pay in the currency of the country they are in or pay via dynamic currency conversion, which gives them the option to pay the bill in their home currency.
How to create astounding customer experiences through social media
A dedicated approach to utilising social media to amaze and delight your customers can result in happier customers who will spend more, a loyal fan base resulting in repeat bookings, and massive brand exposure on a personal level to a highly engaged audience.
Industry Icons: Cesar Ritz
In the history of modern hospitality and hotel management, no-one has equalled César Ritz. From unpromising beginnings, Ritz climbed to the top of the hotel industry and then transformed it. Known as the ‘king of hoteliers and hotelier to kings’, his innovations are now considered mandatory for any hotel of quality.
How to overcome the flaw in hotel revenue management
Determining a hotel’s supply isn’t as simple as counting rooms – today’s hotel room pricing needs to meet real-time demand.
One size does not fit all
Here’s why supply chain issues need not hold companies back from meeting their customers’ needs.
Using data to identify your most valuable guests
Given their varying levels of loyalty, spending habits, and influence on future bookings, not every hotel guest is equally valuable. Here are some different ways to consider their Lifetime Value (LTV).
How independent hotels can make the most out of Facebook
An independent hotel on a shoestring budget can “demolish” a chain with millions to spend on marketing, because success on Facebook is based on your ability to connect with and engage your audience, not on how much money you can throw at ads.
Drive direct bookings by getting to know your guests
Here are five effective ways of turning unknown guests from OTAs into loyal advocates who will recommend your hotel to their friends and family and likely book directly with you again in the future.
Industry Icons: Ian Schrager
From his origins in the nightclub business, Ian Schrager has become the ‘Harbinger of Hip’, making hotels once again the places where the beautiful and the fashionable go to see and be seen, in spaces that exemplify twenty-first century sophistication and style.
Technology has caught up with ideation
This interview with John Hach, Senior Industry Analyst at TravelClick highlights how whatever hoteliers want their web presence to capture or express, there is a technology that can now fulfill that need.
