Are you getting the most out of your OTA channels? Expedia’s David Hamblin sheds light on how to best leverage using Expedia as a distribution channel.
How boutique hotels can compete in the SEO game
Yes, major hotel groups can throw more resources at making their properties show up first in a potential traveler’s search results, but none-the-less there are some SEO strategies boutique hotel owners can use to stand out and drive more sales.
How to buy and manage your own hotel
Owning a hotel is the dream of many – but all too often that dream can turn into a nightmare. Hotel keeping is an arduous profession. It needs technical, managerial, marketing and economic expertise; what’s more, it demands total commitment.
Getting your hotel staff to work for reviews
Encouraging your team to go the extra mile and delight the guest is essential because delighted guests are much more likely to become advocates for you hotel.
Executive development programs and the ‘real world’
Executive development in hospitality needs to reflect the degree of complexity in roles and provide insights into how best to manage that complexity as well as how to allocate and prioritize time.
Ramp up now to make the most of Christmas 2015
It may be it tad early to hang the physical decorations, but your website should be ready now to reap the revenue rewards that Christmas offers hoteliers.
How virtual reality can help hotels compete with Airbnb
Hoteliers can set themselves apart from peer-to-peer businesses by offering a higher level of sophistication through virtual reality and other technologies.
More business communication bloopers to avoid
Often, emails are the first interface with a potential client or a business prospect. So why have we begun cutting detestable corners while communicating – both verbally and via the written word?
How to hashtag: key elements that make them effective
Having a compelling hashtag is a key component that should not be underestimated when implementing an online campaign – here are tips to make sure they work.
In search of hotel excellence: Halekulani Hotel’s focus on longevity
Long-term employees and long-term guests – both require the same level of understanding, respect and encouragement.
