Virtual reality technology is moving at lighting speed and knowing how the products can be best used to market your location could be the key to reaching new travelers in years to come.
What James Bond teaches us about hotels
Here are five lessons that you should consider if you want your hotel to be ‘Bond worthy’
The OTA duopoly: Priceline vs Expedia
The OTA duopoly means that hotels must realign their online strategies and tactics to make sure they make the most of their owned media before relying too much on external sources.
I draw the line on live food
I object to live food on several fronts – respect, morality, animal cruelty, health and safety – need there be more reasons?
Five methods for increasing your Revenue per Available Room (RevPAR)
Want to increase your average daily rates? Here are five ways to approach this age old problem.
Assessing professional competence – the workplace vs the classroom
How do we best assess individuals in terms of their professional competence? Whilst many schools have developed their own individual solutions, there is no common international framework that could be applied.
A New Year means a new third space
Thinking of renovations next year? The essence of the ‘third space’ can be distilled into three salient factors for which the upgrade costs are not blatantly prohibitive.
What the year ahead holds for hotel marketing
How will hotels engage with target audiences in 2016? Here’s what you should know about social media, mobile, content, video and remarketing.
Fostering sustainable tourism is everyone’s job
Not only is sustainable tourism good for the planet, socially and environmentally, but it is increasingly driving economic benefits that can boost a hotel’s bottom line.
The power of ‘I don’t know’
Whereas an ‘I don’t know’ opens the doors to a constructive, back-and-forth conversation, an ‘I have all the answers’ approach prevents an even better resolution from surfacing.
