Amid a global war for talent, employers who want to attract, then develop, and finally retain their human capital should pay close attention to work-study programs.
3 reasons hotels should track lost business
Hoteliers must better understand how their inventory is being considered in the marketplace.
Technology and authentic hotel experiences
While it’s true hoteliers value face time with their guests, there are some critical hotel efforts that now can only reach their fullest potential with a tech layer.
Control food waste to see increased brand value
By focusing on eliminating waste through proper food handling, packaging, and processing, hotels can take advantage of many of the benefits that are associated with green practices.
The turnaround in hotel investor sentiment
Was that just a raindrop or is the sky falling? How the jaundiced perspective of Wall Street is having a real world effect on the hotel industry and driving the first signs of a sea change in investor sentiment about the hotel sector.
Monitor your hotel’s competition using Facebook’s ‘Pages to Watch’
Though you wouldn’t want to outright copy a competitor’s strategy, you may be able to gain some ideas on what topics to post about and what types of topics garner more engagements, which can ultimately lead to you communicating better with your target market.
Becoming a gastronomic destination
Food can be the soul of your property if you give it the love it deserves – ‘love’ as expressed through proper funding, renovations and team empowerment.
5 ways hotels can improve direct online booking conversions in 2016
Even the smallest marketing improvements geared towards increasing conversions can have substantial impacts on a hotel’s bottom line.
Resolving the conflict between revenue management and CRM
Both revenue management and customer relationship management have an influence on profit maximization, but work in different ways with different objectives.
Exceptional service: is it truly about chandeliers, crystal glasses and marble floors?
To deliver exceptional service, it is important to begin with a clear picture of what it actually is, and then learn about your customers and eagerly commit yourself to serving them.
