More and more hospitality brands are using VR technology to get potential travelers to experience their product or service. Is this a fad or true game-changing trend?
Three ways extended stay properties can use better data to optimize revenue performance
Pricing, business mix and allocation of inventory all depend on good data to optimize revenue performance at hotels where guests book for long periods of time.
How to improve the memorability of your hotel
As a hotel owner, it’s essential to create places and spaces that guests will love, remember, and want to return to as soon as they can.
UK payroll costs could rise by 45 per cent by 2020
The government is introducing the minimum living wage of £7.20 per hour (25 year olds and over) in April this year and operators will have to find a way of absorbing this increased cost.
What all hotel owners need to know about SEO
Hoteliers who want to get more direct bookings must apply proven SEO principles to a site’s design and content so that its visibility in search engine results is greatly improved.
Mobile devices: Are they driving direct bookings and guest engagement?
Cendyn/ONE’s recent Hotel Supplier Website Benchmark report looks at the evolution of traffic and bookings by device.
Google drops right side PPC ads: Implications for hotels
Brands should expect to see cost-per-click rise across the board and certain keyword strategies that might have worked in the past, may become cost prohibitive to continue as a viable strategy in the future.
Four ways hotels can better compete against Airbnb
To remain competitive and continue to provide guests and staff an experience that will improve the hospitality experience, hoteliers can ditch some of their old-school ways for more digital, forward-thinking strategies.
How to develop a content marketing strategy for your hotel
You must be able to be provide quality content that is informative and compelling to inspire guests to book at your hotel instead of the hotel down the street.
Capitalizing on micro-moments in travel
Reaching consumers on-the-go is the new revenue battlefield, and hotels who ignore these micro-moments risk losing everything.
