Staff empathy helps create an enjoyable guest experience and motivates them to write a positive review - both of which affect revenue.
The value of strategic partnerships in the hospitality business
Consider your assets and think beyond the threshold of your own hotel. By supporting the local community, empowering others, and reaching beyond your borders, you too can bring in additional business and even impact your own economy.
Industry Icons: Helmut Horn
Today we speak with hotelier, photographer and environmentalist – the President of Portfolio Hotels and Resorts, Helmut Horn.
Bundling a portfolio to reduce onerous insurance requirements
Making hotel insurance simple, and saving you money in the process.
Marketing: Be aware of the dangers of the “Shiny New Toy” syndrome
The focus, as always, should not be on the shiny new toy – in this case Pokémon Go – but rather on people that make up your target audience, and how to reach them best.
All about Pokémon GO and how hoteliers can monetize it
Hoteliers should make apt use of this new trend and be there to capture the market first – it could be a differentiator not only for saving marketing costs, but also for brand recognition.
Roadmap to personalization: plan, guide, and nurture the guest experience
While there is no denying that the personalisation process can be intimidating at first, it is simpler than what most people think. The key to success is breaking down your implementation strategy to coincide with each step of the guest journey.
5 tips to building a powerful training program
For training to have desired impact and get best results, training content needs to be more than engaging; it also has to be totally practical, fully relevant and aligned with the learners’ immediate needs and longer-term goals.
Housekeeping or loyalty points, you decide
Whoever thought this up in the corporate headquarters should be given a pat on the shoulder for a good attempt at solving our industry’s current woes…and then promptly taken out back to the whipping shed.
Industry Icons: Filip Boyen
This week’s spotlight shines on the CEO of Small Luxury Hotels Of The World, Filip Boyen.
