Here is what travel marketers should focus on when it comes to communicating by email in this day and age.
Six tips to help hoteliers craft content that converts
Content on your hotel website is one of the most important factors in driving conversions but, chances are, it’s also one of the most overlooked.
What kids want on holiday – How to attract guests of all ages
While parents are ultimately in charge of booking the family holiday, children certainly know what they want and may have an impact on the final holiday destination and accommodation decisions.
Upgrade your arrival experience
A well-designed upgrade program should pay for itself, adding at least 75% flow through to the bottom-line and directly increasing REVPAR and ADR.
How to dazzle guests with a great in-room experience
Some hotel are fortunate to be in the perfect location. However, it is possible to dazzle your guests even when they can’t throw back the curtains to a spectacular view.
Authentic hospitality raises the standard of excellence
To capture your hotel’s most valuable micro-moments, it is key that you train your employees to be storytellers. It is when stories come to life that the eco-system of your hotel will provide a service standard that will become an important part of the customer experience.
What hoteliers need to know about drone photography
An aerial video can be an excellent way to market your property, but before you ask your neighbor’s kid to pop his GoPro camera onto his Radio Shack Vektor, there are a number of issues and regulations that you need to be aware of.
Transparent hospitality – are we what we say we are?
Transparency is synonymous with good ethical standards and reputation. But what are ‘good’ ethical standards?
How your booking engine can impact direct bookings
You may be inadvertently scaring travellers from making direct hotel bookings on your website, but there are ways to fix that when you know what to look for in an integrated booking engine.
Why do professionals gossip?
While ‘small talk’ on a personal level is detrimental too, on a professional level can assume disastrous proportions.
