Most consumers are using multiple devices and will expect continuous, personalized marketing experiences that are going to require you to coordinate and plan your efforts.
What’s going to happen to OTAs in 2017?
OTAs will certainly witness some uncertainty as they enter the new year – especially in Europe where their bookings are estimated to drop by 2% in favour of direct bookings.
7 revenue management tactics to increase overall ROI
Follow these simple rules and you too can transform your revenue results.
Hotel talent market: the impact of mergers and aquisitons
In light of the consolidation currently underway in the hotel sector, a lot of firms are asking whether this M&A activity also equates to an abundance of laid off talent that they can snap up.
A closer look at the Google Trips app
This app is designed to to take the stress out of planning a holiday itinerary by providing travelers with easy access to information like things to do and see.
Three myths of a ‘perfect sell’
A ‘perfect sell’ is more illusion than perfection with the challenges that it creates for your people and your property or portfolio.
The explosion of hotel brands and what owners should do about it
Owners cannot stop hotel companies from expanding their offerings. There are, however, some steps that owners can take to protect themselves and even take advantage of the explosion of brands.
How to keep hospitality staff happy
Happy hospitality staff will increase your hotel’s overall productivity and boost your bottom line, so taking these steps to keep them enjoying their job will pay off.
A case study in soft brand conversion – The Logan Philadelphia, Curio Collection by Hilton
The new soft brands give hoteliers access to millions of potential loyal brand customers while allowing the property to maintain its independence. Is it the best of both worlds?
Is the customer always right?
Yes, you can, and should at times, “fire” customers, but pick your battles carefully.
