“Leadership is the art of giving people a platform for spreading ideas that work” – Seth Godin. I think leadership is about two things that are continuously and endlessly evolving: communication and the development of people including you. Financial leadership is also about the same two processes.ÊÊÊ
What women want and ten ways to give them just that
My dear bride of some 37+ years travels with me for leisure, and sometimes business. As can be expected, my work activities tend to carry over into dinnertime conversations, so this hybrid mode of travel makes sense. With her critical input, weÕve come up with a short list of ideas that focus on womenÕs hotel needs. Travel research indicates that the female head of household makes the bulk of leisure travel decisions.
Take it or leave it? Grab and go food and beverages increase revenue
TodayÕs hotels offer grab and go food concepts, providing more convenience to guests.ÊIt is important to have food options more readily available, enabling guests the choice to eat in public, the privacy of their room, or take it with them to wherever they go.
Learning from Ôold schoolÕ hoteliers
Recently, I had the delightful opportunity to sit down with two Ôold schoolÕ hoteliers. The goal of my interview was to get their perspective on the current state of our profession and see what lessons could be gleaned that are applicable to those of us still in the trenches.
The growing role of mobile in food and beverage
Mobile technology has been upending businesses and industries around the world for years. The launch of AppleÕs iPhone precipitated the now ubiquitous ÔAppÕ, leading to changes in the way we book taxis (Uber), date (Tinder), work out (Guava Pass) and more. The F&B scene is no different, and in 2017 restaurant managers will need to adapt to survive.
The evolution of the resort
We are very familiar with the resort, vacation and fractional markets, and have witnessed tremendous expansion in the way of international four and five-star hospitality brands developing resorts, fractional vacation ownership assets and private residence resort clubs. As with all things hospitality, the resort, vacation and fractional sectors continue to evolve.Ê
Build an optimal distribution mix for better performance
Hospitality management is fascinating business. Managing the influx of leads and converting them is obviously one of the aspects of hospitality management with the highest stakes. Today it has become one of the rapidly changing factors of the industry that may represent important risks, and equally important opportunities.
The power of data Ð a beginnerÕs guide for the hospitality industry
Much has been written and said on the topic of big data and data itself. Over the last years, the cost of data storage has decreased dramatically from about $7 to 10 per GB in the year 2000 to less than $0.03 per GB today. Today, the holy grail is no longer the size of the storage and the focus has moved to speed.
The press release is dead
The press release is dead. Or at the very least, it should be. Based on my more than 12 years of experience in the hospitality industry, the press release is the least effective public relations tool, and one that all marketers should be eliminating immediately from their media relations toolbox.
Should your PR firm know SEO? Absolutely!
Getting top rankings on Google and the other search engines is the prime marketing objective for hotels in todayÕs digital world.ÊInsight into the logic of GoogleÕs madness is a must for your PR agency.ÊWhile everyone agrees getting high on the search rankings is key in todayÕs Internet-driven environment, why do so many hotels miss the boat?
