It is human nature to always look for a better, more enhanced experience. Arguably, innovation is the key idea that is shaping corporate life, or even defining the actual corporate mission. Hospitality firms are not indifferent to the changes occurring at the level of their competitors, the fast-paced market, or emerging technology breakthroughs.
Financial success: begin with the end in mind
Creating a finically engaged leadership team in your hotel is no different than creating a strong guest service or a team that has colleague and leader engagement as their mission. What you attend to grows – it’s that simple.
Implementing effective PR to shorten the sales cycle
When many competitors offer similar products within the same marketplace, credibility and brand recognition are crucial to make your company/solution stand out from the crowd. Using public relations, you can improve your companyÕs visibility with potential customers (hotels!), establish credibility in the industry, shorten your sales cycle and boost your revenue.
None shall pass! Ad blockingÑa threat or a golden opportunity for hotels?
Are ads a threat or golden opportunity? According to a recent report by Pagefair, there was an estimated $21.8bn lost in ad revenue in 2015 alone due to ad blocking. And with more and more people choosing to block online ads, what does the future hold for hotels across wishing to reach new customers?
Don’t forget about the importance of PR
Rome wasnÕt built in a day and the same goes for a PR strategy. Building a strong foundation for press efforts isnÕt always easy, but can pay dividends in the long run. Vying with the myriad of competitors for visibility and presence in the market takes time, but in saying that most hoteliers recognize that PR is an important tool for gaining visibility and increasing their occupancy rates.
Guestroom TVs are only the beginning for electronic displays
ItÕs going to take a long time to dispel our belief that televisions are meant solely for a viewing experience while situated on a comfortable chair, sofa or bed, but the seeds are indeed already well planted.
Losing great people is not an option!
Once associates are a part of your team, you are, whether you like it or not, financially and emotionally invested in their future. So, you should do your utmost to ensure that this investment doesnÕt slip away.
7 travel trends for 2017: data science, China, buses and more
Eyefortravel brings global execs to predict the biggest trends for 2017
Get more Direct Bookings with a Winning (Hotel) Personality
Want to attract new business and get more direct bookings? Make sure the online presentation of your hotel supports this goal.
How hotels can survive the inevitable flattening of pace
During the 2008-2009 economic downturn, the corrective actions for such times of hardship were simple. Now, however, it would seem as though we are confronted with a mercurial problem, that of a flattening of pace.
