Rome wasnÕt built in a day and the same goes for a PR strategy. Building a strong foundation for press efforts isnÕt always easy, but can pay dividends in the long run. Vying with the myriad of competitors for visibility and presence in the market takes time, but in saying that most hoteliers recognize that PR is an important tool for gaining visibility and increasing their occupancy rates.
Guestroom TVs are only the beginning for electronic displays
ItÕs going to take a long time to dispel our belief that televisions are meant solely for a viewing experience while situated on a comfortable chair, sofa or bed, but the seeds are indeed already well planted.
Losing great people is not an option!
Once associates are a part of your team, you are, whether you like it or not, financially and emotionally invested in their future. So, you should do your utmost to ensure that this investment doesnÕt slip away.
7 travel trends for 2017: data science, China, buses and more
Eyefortravel brings global execs to predict the biggest trends for 2017
Get more Direct Bookings with a Winning (Hotel) Personality
Want to attract new business and get more direct bookings? Make sure the online presentation of your hotel supports this goal.
How hotels can survive the inevitable flattening of pace
During the 2008-2009 economic downturn, the corrective actions for such times of hardship were simple. Now, however, it would seem as though we are confronted with a mercurial problem, that of a flattening of pace.
PR vs Advertising: Which marketing tactic is best for hospitality start-ups?
Here are five examples of when using PR will be more effective than advertising for hospitality start-ups.
Hotel Technology: 5 trends for 2017
Highlighting general industry trends and a few companies that I consider to be game-changers, here are my top five hospitality technology predictions for 2017
Independent Hotels & Revenue Management: What are the best practices?
Rachel Grier offers some insight into the best practices for a independent hotel
Managing turnover for your Front Office Upgrade Program: three key considerations
WeÕve identified the three biggest challenges to address, so you can manage the impact of turnover.
