To articulate the limitations of Òpricing onlyÓ approaches, letÕs start with the simplest possible example: you have one room left to sell on Thursday, and a customer comes in and offers you your highest possible rate for that day Ð should you take it?

Arabian Travel Market is the leading global event for the Middle East travel and hotel industry. But why was Dubai chosen to host this event at all?

Your DOF is a great accountant. They do a solid job running the accounting department and they are very efficient. WhatÕs the problem then?

Have you ever imagined what a private bank could do if it had a concierge willing to provide a unique service experience to a wealthy customer?

In a service oriented hotel or restaurant operation, guests usually come first. We try to make the impossible, possible…