Insights

4 quick tips for better segmentation

Even the most basic segmentation strategies can help you refine your marketing, identify niche markets and better understand your guest behaviours and preferences to increase the relevancy of marketing – and boost your bottom line.

Insights

In leaders we trust?

It seems that those who have power to shape and influence our lives are those we trust least. So what makes a good hotel leader, and how do you develop those skills?

Leadership
Insights

Boost your coffee service through regionality

A negative consequence of the spread of franchised coffeehouses is that weÕve homogenized our coffee selection, which means that relishing in the nuances of a specific culture will automatically differentiate you from the competition.

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