Insights

OTA cheat sheet

Here’s a look at what started the rapid growth of Online Travel Agencies, what issues hoteliers face with them today, and what the OTA future holds.

Insights, Suppliers

A hotel marketer’s guide to CRM

The marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data, so here are 13 CRM top tips and best practices for Marketing Managers.

Insights

Surging profits through demand pricing

A quarter million dollars in lost profits in a single year. That is how much a $2 reduction in the average daily rate for a 500-room hotel with a 75% occupancy rate would cost a hotel.

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