Leveraging voice-activated search is going to demand a major content and SEO strategy shift from all hotels in the future. A hotel’s marketing goal with digital assistants is to cast a smaller net to reach a more direct audience.
Rethinking cereals as a dessert complement
There’s an interesting fallout effect whereby these sugary morning foods are finding new life as an ingredient in an indulgent dessert.
5 tips to rock Google My Business
How your brand comes up in user search results in Google Maps is something you can – and should – manage through Google My Business. Here are 5 useful tips!
Seven criteria for selecting a hotel PMS partner
Choosing a new PMS partner is hard work. With so much information and opinions to consider, developing an evaluation system for…
Why hotel brands and franchisers secretly love OTAs
Someone else built the OTA monsters and the brands are the number one recipient of the benefit with no investment.
Using online reputation to sell to tours, events and corporate travel
Six industry insiders explain how to improve online reputation and increase corporate sales. @ReviewPro
What’s the future of hospitality brands?
As part of the Window 2 the Future Summit held recently at the Ecole hôtelière de Lausanne (EHL), a roundtable…
Applying futurecasting to hotel distribution
The practice of strategic futurecasting encourages hotels to analyse how and why a particular outcome occurred plus the likelihood of recurrence.
How hotels can scope out fake ‘influencers’
Just because an “influencer” has a lot of followers on social media and claims to have done all of these impressive accolades, doesn’t meant it’s true. They could just be milking hotels for free stays, fully knowing they can’t provide much value in return.
Unlocking the innovation potential of teams
Diverse teams are likely to be twice as innovative as homogeneous ones and it’s critical to match the right projects to the right teams.
