Let’s take a closer look at the marketing of other points of interaction with customers to get better ROI from eco-friendly initiatives.
Sustainability as a modern pillar of branding and marketing: Part 1
As consumers will only purchase what they see or know, it is important that you wholeheartedly promote your environmental upgrades, not only to selfishly garner more cachet from prospective guests, but to altruistically lend the movement more legitimacy.
Are hoteliers ready for the “smart” hotel room?
There’s a race on internationally among big hotel groups to unveil hotels that feature rooms equipped with the Internet of Things (IoT) devices that can carry out a variety of tasks for guests.
What you need to know before you buy a commercial TV
It may be tempting to simply buy a consumer model, but the up-front cost savings may not be good value over the long term.
What does the future hold for hotel booking websites?
The stranglehold of a few large OTAs will not last forever. What other models for hotel bookings will emerge?
7 elements of a good social media marketing experience
Like cooking pasta, many hotels throw spaghetti on their social media feeds believing it will stick.
How technology will be used to engage guests in the future
The future is all about personalization and engagement; it is about bridging the gaps between apps, customers, hotels and restaurants.
Six requirements to help hotels meet customer rights to data privacy
Taking an early and proactive stance toward compliance with new regulations can help hoteliers improve their marketing and data management systems, and help them achieve competitive advantage.
How partnerships can lead to profits
Partnerships mean introducing your brand to a wider audience, but also offering additional benefits for your current customers.
The ‘hack’ leaders should use in today’s quagmire of ambiguity
There is both an art and science to gaining and leveraging advice… and it is a tactic and skill that helps to define great leadership. Many hospitality leaders are using a “Personal Board of Advisors (PBA)”.
