Data is a big concept. And talking about using data in hospitality can mean different things. No wonder this usually scares hoteliers away. However, it still remains as one of the biggest truths that your guest data is your biggest asset and it can help you to achieve more goals than you imagine.
Navigating the complex world of conversational AI – Part 1
In the rapidly evolving hospitality industry, integrating Artificial Intelligence (AI) has become crucial for hoteliers looking to enhance guest experiences and stay ahead of the competition. As AI technology continues to develop, hoteliers need to ask the right questions to ensure they select the best guest-led conversational AI solutions for their needs.
Green luxury, a paradox?
New research sheds light on understanding what travellers want from 5-star hotels in terms of benefits and sustainability.
Could travel still win gold in Paris? There are last minute opportunities but also risks
There are many ways for those in hospitality to capitalise on the Olympic Games, but this large scale event carries certain risks with its rewards.
On the menu today – F & B profitability
Explore strategies to enhance F&B profitability in hotels by diversifying beyond weddings and banquets, embracing outsourcing, and focusing on unit economics
Staying ahead of recent changes in Google’s search and AI results
The search giant’s underlying algorithm is extremely sophisticated and ever-changing, but it always prioritizes consistency, quality, and relevance in order to deliver users the best results.
Hotel demand forecasting: a beginner’s guide
When you understand what’s most likely to come next, you can plan and act accordingly—and ultimately be more successful.
Train the trainer – the four stages of training
T&D is never ending and it needs to be implemented for all employees at all management levels and positions. It is best to follow this specific four-stage structure when implementing trainings.
Luxury hotel marketing: 5 key strategies to succeed
Your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. Importantly, you must actively target a distinct group of customers and ensure your messages appear in all the right places.
Hospitality in the time of COVID-19
Hospitality employees’ stress levels during the COVID-19 pandemic and their later career trajectories may depend on both their experiences in the workplace and personal traits. New research explores how workplace experiences during the pandemic affected these employees’ subsequent career choices.
