Whether your hotel is small or large, having a great content marketing plan in your marketing strategy will attract new clients while sustaining the existing ones.
Much like you would promote your executive chef into a pseudo-celebrity to boost the profile of your restaurants, you must now also become an impresario for your bar team.
Although research has not come up with THE best converting room description, you should display unique features in the Highlights section and move all standard features to the More Details section.
Like MMA, forecasting is an art form that morphs in real-time. There are triggers and clues to help guide you. Regardless of how well you prepare or how strong your team is: if you do not recognize change immediately you will lose
It takes a different mindset to see opportunity when facing the reality of the disadvantaged and marginalised, but the mainstream hospitality industry needs to recognise that they offer a wide range of different talents - talents that with the right nurture and support can make loyal, enthusiastic and committed employees.
Understanding your customers and knowing what your staff want is a key formula to successfully building your brand image — you just need to know how to strike a balance with both.
Start by taking the P&L apart and assign an owner to every line of revenue, expense, payroll and cost of goods. Inside a full-service hotel, you may have an average of 50 key metrics that need to be tracked daily by 30-40 line managers.
We need to dig a little deeper and explore a few related concepts, which could help us get a better grasp of ideas like AI replacing humans in revenue management in the near future.