Every holiday season, hoteliers roll out promotions, create festive packages, and look for ways to fill rooms before the year ends. Marketing teams focus
The Lodging Conference: Optimism is back, but the rules of growth are changing
A noticeable sense of optimism filled Phoenix this month. After several years of navigating rising costs, financing challenges, and economic uncertainty
AI search for hotels: How to stay visible
Travelers are changing how they research hotels, with AI search for hotels becoming part of the booking journey. Instead of browsing dozens of listings
A Full House isn’t always a full win: Rethinking fall group revenue
For years, hotel operators have approached fall with a familiar playbook: Fill the guestrooms, secure the group blocks, and finish the year with strong occupancy.
Wellness Partnerships Success with House of Healing Program at Upper House
‘Houses Not Hotels’ has served as the operating principle for Upper House since long before it became a tagline.
How a branded hotel captures its local identity
Mercure Sheffield Kenwood Hall shows how a branded hotel can embed local identity through design, history and community ties without sacrificing brand consistency.
Baoase Curaçao and the Art of Generational Passion in Luxury Hospitality
One of the conversations in luxury hospitality in 2026 is that many owners have become detached from operations in many of the bigger hotels and resorts.
Business travel is getting smarter, more selective, and more human
If I had to describe the mood coming out of the recent Global Business Travel Assn. (GBTA) Convention 2026 in two words, they would be “cautiously optimistic.”
Travel operators can’t just watch as AI reroutes the customer journey
Bain analysis warns travel operators that rising AI referral traffic and agentic booking tools threaten direct bookings and margin, urging proactive content
The Sanctuary Next Door to the Citadel at Sumaq Machu Picchu Hotel
Slow travel keeps topping the trend lists for 2026, and yet one of the most visited wonders on earth is still consumed almost entirely as a fast-paced day trip.
