The stranglehold of a few large OTAs will not last forever. What other models for hotel bookings will emerge?
7 elements of a good social media marketing experience
Like cooking pasta, many hotels throw spaghetti on their social media feeds believing it will stick.
How technology will be used to engage guests in the future
The future is all about personalization and engagement; it is about bridging the gaps between apps, customers, hotels and restaurants.
Six requirements to help hotels meet customer rights to data privacy
Taking an early and proactive stance toward compliance with new regulations can help hoteliers improve their marketing and data management systems, and help them achieve competitive advantage.
How partnerships can lead to profits
Partnerships mean introducing your brand to a wider audience, but also offering additional benefits for your current customers.
The ‘hack’ leaders should use in today’s quagmire of ambiguity
There is both an art and science to gaining and leveraging advice… and it is a tactic and skill that helps to define great leadership. Many hospitality leaders are using a “Personal Board of Advisors (PBA)”.
How digital assistants will impact on hotels: a new era of search
Leveraging voice-activated search is going to demand a major content and SEO strategy shift from all hotels in the future. A hotel’s marketing goal with digital assistants is to cast a smaller net to reach a more direct audience.
Rethinking cereals as a dessert complement
There’s an interesting fallout effect whereby these sugary morning foods are finding new life as an ingredient in an indulgent dessert.
5 tips to rock Google My Business
How your brand comes up in user search results in Google Maps is something you can – and should – manage through Google My Business. Here are 5 useful tips!
Seven criteria for selecting a hotel PMS partner
Choosing a new PMS partner is hard work. With so much information and opinions to consider, developing an evaluation system for…
