With high competition to get your travel marketing noticed online, nailing your email marketing strategy is a great alternative to paid channels and way to stay on top of customers’ mind. Here are 5 tactics to up your travel email marketing.
How to beat the OTAs at their own game
Do you feel like you are up against a global army of OTA specialists? Here are some solutions to you help take charge of your distribution channels.
Languages make hospitality hospitable
Speaking someone else’s language is a key part of being hospitable.
Hospitality Financial Leadership – Who Inspired You?
Why a good mentor is a crucial part of the journey to financial leadership.
Design strategy for the next phase of boutique hotels (Part 2)
By knowing your hotel’s essence, you will be able to refer back to it during all subsequent conversations about marketing positioning, upgrades to the physical product, new amenity or service introductions and any promotional plans.
Design strategy for the next phase of boutique hotels (Part 1)
In the soon-to-be overstuffed boutique market segment, how do hotels adapt so that guests don’t lose interest in any of these ostensibly great properties in favour of the ‘next big thing’?
Why personality is more important than we think
You may be underestimating the ability of personality to predict performance at work.
Why your Average Joe should never use an OTA – and why he will never stop using them
With these two ugly facts and a public relations campaign, the hotel and airline industry could turn the OTA world on its head, quite literally.
Two approaches to staff lodgings for remote resorts
Hoteliers in remote areas must give some more thought to how certain types of housing will influence the long-term morale of your team members as well as how this will affect service delivery or staff retention rates.
Guest Relations Managers guide to CRM
While every manager plays a role in listening to and acting on guest feedback, the GRM takes primary responsibility for managing feedback.
