How your brand comes up in user search results in Google Maps is something you can – and should – manage through Google My Business. Here are 5 useful tips!
Seven criteria for selecting a hotel PMS partner
Choosing a new PMS partner is hard work. With so much information and opinions to consider, developing an evaluation system for…
Why hotel brands and franchisers secretly love OTAs
Someone else built the OTA monsters and the brands are the number one recipient of the benefit with no investment.
Using online reputation to sell to tours, events and corporate travel
Six industry insiders explain how to improve online reputation and increase corporate sales. @ReviewPro
What’s the future of hospitality brands?
As part of the Window 2 the Future Summit held recently at the Ecole hôtelière de Lausanne (EHL), a roundtable…
Applying futurecasting to hotel distribution
The practice of strategic futurecasting encourages hotels to analyse how and why a particular outcome occurred plus the likelihood of recurrence.
How hotels can scope out fake ‘influencers’
Just because an “influencer” has a lot of followers on social media and claims to have done all of these impressive accolades, doesn’t meant it’s true. They could just be milking hotels for free stays, fully knowing they can’t provide much value in return.
Unlocking the innovation potential of teams
Diverse teams are likely to be twice as innovative as homogeneous ones and it’s critical to match the right projects to the right teams.
How much should you spend on your brand and when should you spend it?
There is value in creating a well-thought-out brand early on for your business and spending an affordable amount you’re comfortable with in rolling it out. Changing branding a few years into trading is a nightmare and having to re-establish and shift customer awareness can cost you enormously.
What leaders can do to build and sustain trust in their hotel teams
If we are able to foster a strong culture of trust at the workplace we can increase productivity, enhance employee morale and efficiency of teams, while reducing the time to make key decisions and curb conflict at individual, departmental and interdepartmental levels.
