Although research has not come up with THE best converting room description, you should display unique features in the Highlights section and move all standard features to the More Details section.
5 mistakes every new manager makes
If you are a new manager, you are likely to make several mistakes without being aware. Here are common mistakes to avoid them so you can accomplish your objectives.
What do MMA and forecasting have in common?
Like MMA, forecasting is an art form that morphs in real-time. There are triggers and clues to help guide you. Regardless of how well you prepare or how strong your team is: if you do not recognize change immediately you will lose
Hospitality can be a force for positive social change
It takes a different mindset to see opportunity when facing the reality of the disadvantaged and marginalised, but the mainstream hospitality industry needs to recognise that they offer a wide range of different talents – talents that with the right nurture and support can make loyal, enthusiastic and committed employees.
Is brand image important in the hospitality sector?
Understanding your customers and knowing what your staff want is a key formula to successfully building your brand image — you just need to know how to strike a balance with both.
Set up your hotel’s Key Business Indicators (KBIs) to manage costs
Start by taking the P&L apart and assign an owner to every line of revenue, expense, payroll and cost of goods. Inside a full-service hotel, you may have an average of 50 key metrics that need to be tracked daily by 30-40 line managers.
How to increase hotel direct bookings
Here are some of the tricks that can help you attract more guests to your property, directly.
Can artificial intelligence replace human intelligence in hospitality revenue management?
We need to dig a little deeper and explore a few related concepts, which could help us get a better grasp of ideas like AI replacing humans in revenue management in the near future.
For hotels, 2019 is all about real-time guest service
The hotel industry must look toward combining proactive and reactive guest service, an approach that is holistic, timely, and current. This requires adopting the latest communication tools and putting the staff and processes in place to ensure quick responses and follow-up.
The dos and don’t of Instagram Stories: hotel marketing tips
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
