In its more laissez-faire and incremental approach, the enhanced accessibility of microlearning environments allows hotels to stay more agile by shortening the development cycle of new training programs or updates while also keeping costs at a minimum.
Why personalisation can deliver 6% more revenue for your hotel
Booking personalisation is the key to a guest’s heart and also to your hotel’s revenue. If you are able to deliver a personalised guest experience and get that guest to book directly with you again and again, you’ve increased the lifetime value of that guest.
The future wireless world of the hospitality industry
Long-range wireless power will become the next sought-after technology for hoteliers as it enables mobile phone charging without cables or Qi charging pads in a way that is completely wire-free.
Six steps in cracking the Chinese tourists market
20 per cent of global tourists are from China – are you engaging the Chinese market effectively? @ippworld_sgp
What you need to know about new changes on TripAdvisor
The addition of a travel feed on TripAdvisor is a feature that should improve listings and empower businesses who are being reviewed on a regular basis.
Fresh ways to increase your revenue over the Christmas period
Here are some alternative ideas to promote business over the holiday season and to make Christmas a little more special for those who book a stay with you.
How to write captivating hotel marketing content to boost sales and reservations
Selling a hotel is far different to selling your average product or service; there’s a lot more to think about and lot more information to include.
MVP the way of the future for hospitality businesses
There is a progressive shift from investment in legacy technology to a minimum viable product (MVP) model. This changes the focus from one big thing, to many great small ones.
8 email marketing tips for a successful hospitality industry campaign
There is something absolutely personal about an email that cannot be reproduced on social media. Use the campaign just the right way and you will be able to connect with your audience in ways that would have otherwise been impossible.
Dealing with the inevitable hotel staffing shortage
We must now fight to keep every team member lest we suffer from the long-term consequences associated with increasing onboarding costs, guest service gaps and lack of proper succession planning.
