It takes a different mindset to see opportunity when facing the reality of the disadvantaged and marginalised, but the mainstream hospitality industry needs to recognise that they offer a wide range of different talents – talents that with the right nurture and support can make loyal, enthusiastic and committed employees.
Is brand image important in the hospitality sector?
Understanding your customers and knowing what your staff want is a key formula to successfully building your brand image — you just need to know how to strike a balance with both.
Set up your hotel’s Key Business Indicators (KBIs) to manage costs
Start by taking the P&L apart and assign an owner to every line of revenue, expense, payroll and cost of goods. Inside a full-service hotel, you may have an average of 50 key metrics that need to be tracked daily by 30-40 line managers.
How to increase hotel direct bookings
Here are some of the tricks that can help you attract more guests to your property, directly.
Can artificial intelligence replace human intelligence in hospitality revenue management?
We need to dig a little deeper and explore a few related concepts, which could help us get a better grasp of ideas like AI replacing humans in revenue management in the near future.
For hotels, 2019 is all about real-time guest service
The hotel industry must look toward combining proactive and reactive guest service, an approach that is holistic, timely, and current. This requires adopting the latest communication tools and putting the staff and processes in place to ensure quick responses and follow-up.
The dos and don’t of Instagram Stories: hotel marketing tips
Instagram Stories allow hotels to post social media in a much more informal, authentic way – which allows you to share news and updates with your followers in creative ways that help your property stand out from the competition.
The four operational pillars for building wellness
In building a productive wellness program that works to build incremental revenues and boost the overall guest experience, you should thus look at these four operational pillars, aiming to slowly upgrade your amenities in order to holistically meet this demand.
The marketing tool every hotel should use: Google Hotel Ads
Here is an answer to your biggest headache as a hotel marketer – battling against OTAs on Google’s search result pages – that is a cost-effective and powerful tool that helps you to successfully compete with the likes of Booking.com and Expedia.
Understanding the concept of owner spend
Owner spend is the key to understanding the relationship between the owner and the brands and it plays out inside each individual asset on a daily and annual basis in a managed hotel.
