Insights

Flying by the seat of your pants

In most hotels, the system for forward looking for financial management is non-existent. We rely on the top line coming in and if it does we expect a certain profit picture to emerge. When revenues are good this works, sometimes. When revenues donÕt materialize because of an event or something that produces headwinds in our business, we almost always fall flat on our face of the desired profitability. ThatÕs flying-by-the-seat-of-your-pants.

Angry boss
Insights

All may not be fair in review and war

A hospitality industry review can be made through Trip Advisor, Google, Facebook, Twitter, a company website or another mode of publicly conveying information. It is the simplest of tasks to register a review in the public domain, and for a business to be unfairly criticised on occasion. This does then beg the question: can we trust the legitimacy of a public review when we read it?

Fair review
Insights

Innovating with AI: predictive analytics

Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes.

AI
Insights

Going back to basics: Important PR terms to know

Are you thinking of hiring aÊpublic relations (PR)Êagency to publicize your company, product or service? Or considering launching your own DIY PR campaign? If so, it is very important that you are familiar with the basic PR terminology so that you can create, or work effectively with the agency that will create the best visibility campaign possible.

PR terms
Insights

UAE hospitality trends: Hotels are still being built

The UAE hospitality industry has achieved stunning results throughout past decade. Every year its progress becomes even more obvious and significant for the whole region economy. In some sectors it has already become trendsetter, so we are curious to know what the top UAE hospitality trends are in 2017.

UAE Atlantis Hotel
Insights

Three early warning signs your staff may need a training refresher

Every general manager should implement regular staff training sessions throughout his or her property, both to keep employees motivated, and to ensure that their skills are up-to-date. Skills that are not consistently practiced or used on the job will degrade over time, and desired behaviors will deteriorate unless they have become second-nature to the employee.

Staff training
Insights

Staying relevant through customization and personalized services

Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than book directly with the hotels themselves. Hoteliers cannot afford to give up though and must stay relevant.

Mansion
Insights

How can we create financial leadership every day in our hotel?

“Leadership is the art of giving people a platform for spreading ideas that work” – Seth Godin. I think leadership is about two things that are continuously and endlessly evolving: communication and the development of people including you. Financial leadership is also about the same two processes.ÊÊÊ

Financial leadership
Insights

What women want and ten ways to give them just that

My dear bride of some 37+ years travels with me for leisure, and sometimes business. As can be expected, my work activities tend to carry over into dinnertime conversations, so this hybrid mode of travel makes sense. With her critical input, weÕve come up with a short list of ideas that focus on womenÕs hotel needs. Travel research indicates that the female head of household makes the bulk of leisure travel decisions.

Women hotels
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