Each day, consumers are exposed to approximately 5,000 advertisements. From morning to night, our brains are flooded with corporate branding, selling products and services. Due to the intense competition for each consumerÕs attention, every minute of every day, consistent and strategic branding and a strong first impression is especially important. Ideally, a brand identity should be developed and communicated long before your public launch, but if your property didnÕt have this luxury, donÕt worry. ItÕs never too late to improve your propertyÕs branding.
The voice of money in your hotel
In the hotel business, we have three equal pillars. The guest, the colleague and the money. We need to realize that theÊthird pillar, the money, the owner, the P&L, the paperwork, whatever you want to call it, needs a proper voice. The right voice, a voice that speaks to the leadership and the highest purpose that a corner stone of our business warrants. Far too often the voice of the money is scary stingy or down right mean. If the paper is going to have a voice we want to ensure itÕs the proper one – the voice that will get and give equity with all of our constituents.
Elder adults staying in extended stay hotels
As people get older, they kind of get set in their ways.ÊThat means that if they are used to getting up at five in the morning that is what they want to do.ÊIf they always eat breakfast at five minutes past six in the morning, that is what they are going to want to do, even when they are on vacation. An extended stay hotel can help older people or anyone else for that matter, stick to their routines.
The most beautifully furnished pubs, cafes and restaurants in Brisbane
As the autumn sun continues to beat down on Brisbane,Êthere hasÊbeen plenty of leisure timeÊdue to the recently finished Easter holidays.ÊNonetheless, Nextrend Furniture has decided to put together a list of our 10 most beautiful furnished pubs, cafes and restaurants around Brisbane that weÕve come to work on. From the stunning Alexandra Headland Surf Life Saving Club and to the Pub Lovers Tavern in Aspley, the list takes us all over Queensland.
Why hotels need to turbocharge their service optimization capabilities
Leading hotels have always sought to handle the deluge of guest requests in a satisfactory and time-sensitive manner. The challenge today lies in the fact that guests expect ever-faster responses and ever-better service quality. They also expect a vast array of options for communicating their requests. Hoteliers, in turn, need to meet these expectations. And because the frontier on guest experience management continues to advance, they also need to ensure that they are driving optimal performance improvement on an ongoing basis.
How the hospitality industry is embracing social media
With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality.ÊHere we look at just some of the ways media savvy hoteliers have embraced the channel and the interesting results they have seen. From Facebook, Twitter and Instagram to blogging, letÕs dive in and take a closer look at the ways you can adopt some successful strategies for your own property.
Why chatbots are great for hotels
2016Êwas the year of the chatbot, and expertsÊand marketeers are confident that 2017 is going to be another interesting year. A chatbot is an automated messaging service, consisting in a computer program, aimed to generate a conversation with human users. They interact with the service through popular messaging applications like Facebook Messenger or WeChat. Which companies are already using the chatbot technology?
Flow thru Ð Understanding how it works and how to include it in your financial statements
Flow thru, an abbreviation, is a catch all phrase that measures how much made it through your business comparing one period to another. What made it through, from revenues to profit. Another term to describe this measurement is retention. A good analogy to grasp the concept of flow thru is to compare it to your pay cheque. Imaging I give you a $1,000 a week raise. The question then is how much will end up on your pay versus how much got eaten up by higher taxes and other deductions.
Seven tips for contemporary property management
The hospitality industry has changed quite a bit over the last couple decades, and more changes are coming. But with our help, you’re going to see this isn’t a negative thing. Not at all. The more you know about modern property management around the world, the easier it will be to compete in the coming years.
Why you canÕt compete on price alone
Hotels have never operated in a more fragmented or competitive booking environment than they have today. Not only are hoteliers challenged to attract the right guest, at the right price, in markets that have seen large-scale hotel development over recent years, but they are also facing stiff competition from new players in the sharing economy. Led by Silicon Valley technology giant Airbnb, sharing economy accommodation platforms linking private citizens with vacant rooms or properties have grown dramatically in popularity over recent years.
