What can you do to ensure that guests are both more motivated to write you reviews, and at the same time don’t feel the need to post negative reviews online?
Incremental room revenues start at pre-arrival
Luckily, pre-arrival represents one area of the customer journey where you can make significant inroads inexpensively and relatively quickly towards genuine guest experience personalization.
The art and science of hotel brand valuation
The importance of not just the brand, but also patents and trademarks, technology and intellectual property as well as human capital is now being ascribed value, which in many cases, has caused a measurable shift in the market value of hotels when compared to their book value.
Nuclear radioactivity in hotel lobbies – a silent risk-factor?
As we better understand the nature of the risks, it is clear that something needs to be done.
8 ideas for hotel management that will boost your business
The hotel industry needs to change to match to recent trends and audience demands. If you want to drive business to your hotel, you should amp up your management strategy and offer more to your guests.
How hoteliers can better cater to group travellers
Bookings involving a large group of business travellers can be quite the undertaking for a hotel as there is a great deal to plan, from meals to events, activities, transportation and more. Here are some important tips to make sure that your hotel is ready to cater for group travel.
Does hotel middle management matter anymore?
Your hotel cannot be successful without developing this intermediate layer of ‘glue’, plus you will experience a better corporate culture by mentoring this group and delegating to them.
Hotel digital marketing: Top 5 tips for March 2019
The latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design.
How to ”Netflix” your hotel’s revenue culture
The biggest barrier for the creation of a revenue culture is: rigorous tasks and static meetings.
Is your hotel website accessible to those with special needs?
The U.S. authorities have recently set a new mandate to fine business-to-consumer sites that fail to meet certain levels of criteria, so this is not a topic that can be brushed aside, especially if you have a brand.com within your control and are not reliant on a major flag’s banner.
